Client Relations & Marketing

We veterinarians like to say, “Cats are not small dogs.” A similar credo differentiates the cat owner from the dog owner.

When you suspect food allergy in a patient, performing an elimination diet trial is easier said than done. A veterinary dermatologist offers insight into how she selects a diet for her patients.

There are no doubt lots of things your practice could add, but there are likely just as many that you could remove—much to the betterment of your veterinary hospital.

Making assumptions about what our clients do and don’t understand can cost much more than lost revenue.

Price breaks for staff family members, hardship clients and rescue organizations are costing Dr. Reed's veterinary practice. His brilliant idea? Staff members should pay a percentage of the discount. Hold on, says his hospital administrator.

If clients are showing some resistance to scheduling with your hospital's new veterinarian, try these best practices to get them from "I'd rather not" to "Let's do this!"

As more domestic violence shelters add pet accommodations, victims who might have remained in an abusive situation are seeking help. But there is more work to be done.

My experience with the Street Dog Coalition during the Fetch dvm360 conference provided insight, experience and ideas for my own community when it comes to caring for pets with no roof over their head.

A CE webinar presented by Vetsymposium and sponsored by VitusVet.

Stay connected with your veterinary clients by working on your listening skills. Veterinary practice management specialist Dave Nicol shares a few techniques you can implement in your practice to help strengthen your listening skills.

Addressing atopic dermatitis in your patients requires a multifaceted approach. Veterinary dermatologist Dr. Darin Dell outlines diagnostic dilemmas, treatment tips and the importance (as always) of client communication when atopy itches along.

Could dentists teach DVMs a thing or two about business focus, scheduling and client service?

But you can educate your well-meaning veterinary clients on how to use them in the most rewarding way.

When the going gets tough, stick to the basics of good communication and kindness to help improve the bond between you and those difficult clients.

Here's the years most-clicked content for veterinarians, managers and team members from dvm360.com, dvm360 magazine and Vetted magazine. What did you miss?

I had a crazy idea to put your veterinary practice advertising dollars somewhere else, but I gut-checked myself with an economist first.

Having your own radio show and/or podcast could help grow your veterinary practice. Don't know where to start? Here are some tips to help.

A data dive yields insights on online product sales and prescription refills by different-sized veterinary practicesand how satisfied the owners and managers were with the results.

Space to work, quiet to heal, more light: A tribute to my dog's stay in a veterinary emergency clinic.

What can general practitioners say for sure about all-natural, organic veterinary parasite preventives? Richard Gerhold, DVM, MS, PhD, says not much.

Did you know the AVMA has a program to help you set up your own fund for needy veterinary patients?

Here are 4 ways to attract new clients and reach out to existing ones during those slower times.

Hungry for podcasts for veterinarians, team members and the pet owners you serve? Then this list is for you. Subscribe now (theyre all free).

A dive into data yields insights on social media and other digital communication to pet owners undertaken by different-sized veterinary practicesand how satisfied the owners and managers were with the results.

Manage the crazy influx of Thanksgiving, Christmas and New Year's lodgers this year with preparation and some of these best practices that help my high-performing veterinary team.

Practice management specialist shares what aspects of your website clients find the most interesting and how to increase your traffic.

Are you a real veterinary professional if you can't tell a fake case from a real one? Youve probably seen your fair share of crazy cases involving unlucky pets that you couldnt make up if you tried. So lets test your knowledge of the most outlandish, dangerous or downright wild situations that come up in veterinary medicineare these stories real or fake? (Sponsored by Nationwide)

Dealing with veterinary clients can be inspiring, exciting and also frustrating. Do you agree with this practice owner who told her staff members they need a thicker skin and more understanding when working with the pet-owning public?