Client Relations & Marketing
Cheat sheet: Service dogs, ESAs and pets
October 3rd 2019Pets, emotional support animals (ESAs) and service animals have very different rights and responsibilities in veterinary clients lives. Take advantage of your opportunities to gently but firmly educate pet owners on what designations are appropriate for which animals and why its important not to blur the lines between them.
5 super-basic marketing needs for a veterinary hospital
October 1st 2019Want to build brand awareness and get locals searching online to see your veterinary hospital first? Want to better explain your services and inspire pet owners to get your practice doors swinging? Here are the five things you (or an affordable marketing person) can do for your clinic.
Studies: Stressed pet owners, toxic workplaces contribute to team burnout
September 15th 2019One recent study explores the effect of dysfunctional workplaces on veterinary team members, while another focused on the secondary stress involved in helping stressed pet owners, something called burden transfer."
The gap between what you learn in school and work in a veterinary practice
August 26th 2019In veterinary school, the focus is what a case needs or doesnt neednot how the client will respond to the bill. A veterinarian and veterinary technician discuss what their education didnt prepare them for in practice.
Veterinary euthanasia: the last act of love
August 20th 2019When it comes to ending a pets life, many people wonder, How do vets do it? I consider ending an animals suffering to be one of the greatest responsibilities entrusted to the veterinary profession and one of the gifts many veterinarians take for granted.