Client Relations & Marketing

Veterinarians are keenly aware of the errors and frustrations that can occur when working with a retail pharmacy. Building relationships with pharmacists can help improve patient outcomes.

On this episode of The Vet Blast Podcast, Dr. Adam Christman talks with Laura Catena, DVM, about a life-changing work injury that led to a witty invention.

An afternoon of errands turns into a full-on gamble—with wins all around.

When push comes to shove, as it has with COVID-19, the veterinary profession plows ahead, identifying innovative ways to get the job done while forging ever-stronger bonds with clients.

On this episode of The Vet Blast Podcast, Dr. Christman talks with Andrew Luna from Vetstoria about the many ways technology can be used to increase productivity in veterinary practice.

Ideas for improving client relationships during curbside care that don’t cost much but have a big payoff in terms of bonding clients to your practice well beyond the pandemic.

Dealing with upset clients can be challenging for any veterinary team, but learning how to communicate effectively in these situations is crucial to the continued success of your practice.

By providing information on your veterinary practice's website and social media platforms, your team can spend less time fielding client calls about coronavirus and pets. That’s where the FDA comes in.

COVID-19 restrictions have afforded pet owners much more time with their furry friends, leading to big changes in their attitudes toward pet ownership and veterinary care.

Don't miss your chance to participate in an immersive online marketing and strategy workshop event designed to help you and your practice thrive during these unprecedented times in veterinary medicine.

If you’re considering adding boarding facilities in your veterinary practice, here are some tips for improving accommodations while also marketing your services.

Matters of the heart can get tricky. That’s why we’ve developed a host of tools to help you get a handle on heartworm disease in dogs and cats. (With an educational grant provided by Bayer)

Your clients might question the need for annual heartworm testing if their dog has been on a preventive throughout the year. Now you can give them the answers easily.

Give your clients the facts about the damage heartworm disease can do not only to their pet’s health but also to their pocketbook.

Nutritional information is a key part of a veterinary patient’s history and crucial to good medical case management, yet this information can be elusive. According to the results of a new study, how you phrase your question can make all the difference between an ample answer and a lean response.

With so many practices turning to telemedicine during the COVID-19 pandemic, experts share what it really means—and some key benefits of incorporating telehealth into veterinary practice.

To reel in new veterinary clients—and turn them into loyal customers—you must appeal to their hidden “hero.”

A dive into the mindset of your millennial clients reveals their philosophies about pet ownership, their interest in pet health insurance, and how to communicate with this group in ways that are meaningful to them.

How are your veterinary clients coping with all the major changes your practice has implemented in the face of COVID-19? One practice team shares their experience.

Addressing this question with your elderly clients can be challenging and uncomfortable, but it’s important and requires careful attention.

New research reinforces the power of word-of-mouth referrals in growing your veterinary practice.

A free CE webinar presented by Vetsymposium and sponsored by VitusVet.

Several readers wrote to share their opinions about recent articles in dvm360. Here are three of them.

New data highlight another way your veterinary practice may be able to increase revenue: Offer additional payment options.

Use these expert tips and tools to hone your otitis diagnosis and treatment skills, and make it as easy as possible to educate pet owners about this painful and annoying condition. (With an educational grant provided by Bayer)

Lap of Love Veterinary Hospice cofounder Dr. Mary Gardner breaks the daunting discussion into thoughtful categories that ideally result in a more informed, less burdensome decision.

Talking about fleas and other parasites with your veterinary clients can be exasperating when your advice goes unheeded, but veterinarian Jessica Stroupe finds humor in her frustration about what she calls "flea denial."

Veterinary practice manager Bash Halow offers strategies on how to use telemedicine as a way to fortify the veterinarian-client-patient relationship.