Client Relations & Marketing
Veterinary euthanasia: the last act of love
August 20th 2019When it comes to ending a pets life, many people wonder, How do vets do it? I consider ending an animals suffering to be one of the greatest responsibilities entrusted to the veterinary profession and one of the gifts many veterinarians take for granted.
Put rabies on your veterinary clients radar
August 12th 2019Despite a massive worldwide effort to eradicate rabies, the disease still affects untold numbers of animals and tens of thousands of people each year in the United States and abroad. Here are five reasons why you should talk with your veterinary clients about rabies.
Why is your veterinary clinic giving up pharma sales?
August 2nd 2019After your hospitals veterinarian has explained the need for a product or pharmaceutical, dont hand off your clients to websites, pet store employees and big-box aisles and aisles of competing products. If this is the right product for this pet, carry it. The sales will follow.
Team tool: Help veterinary clients find a dog trainer in 4 easy steps
July 27th 2019As a veterinary professional, you've probably witnessed poor training here, there, everywhere. Which is why you know that an experienced, qualified dog training professional is hugely valuable to dog owners and can make a world of difference for your canine patients. Use this tool to help lead veterinary clients in the right direction.
The bright side of pet nutrition: Food and the human-animal bond
July 9th 2019Mealtime and treats are a huge source of warm fuzzies for people and their pets—something veterinarians should recognize and celebrate. But there's danger lurking in the shadows: obesity, pancreatitis and other problems of overindulgence.
Undoing Disney: A better service model for the veterinary industry
June 26th 2019While its true that Disney reigns supreme when it comes to delivering superb customer service, that fact is that not all customer service models can be equal. Heres how the Disney model hurts our professionand what we can do about it.