Client Relations & Marketing

When your veterinary patient requires crate rest to heal from surgery or injury, make sure to educate owners about the challengesand be ready with strategies to make the process manageable for both pet and people.

Vaccines can sometimes be a prickly topic with pet owners. Use this collection of tools to train your team and educate veterinary clients about your practice's vaccination protocol and the important role vaccines play in the health of our beloved pets. (With an educational grant provided by Elanco)

Pets, emotional support animals (ESAs) and service animals have very different rights and responsibilities in veterinary clients lives. Take advantage of your opportunities to gently but firmly educate pet owners on what designations are appropriate for which animals and why its important not to blur the lines between them.

One reader is concerned that excellent but expensive standards of care in veterinary practice may be hurting some clients and patients.

Want to build brand awareness and get locals searching online to see your veterinary hospital first? Want to better explain your services and inspire pet owners to get your practice doors swinging? Here are the five things you (or an affordable marketing person) can do for your clinic.

Heres a list of my favorite books and websites for veterinarians, veterinary team members and/or pet owners to cover the most common or difficult behavioral issues.

From diagnostics to treatment to the dangers of pet travel, get the latest on heartworm issues for veterinary teams and clients right here.

When it comes to urolithiasis in cats, nutrition is part of the problem and the solution. Use this chart to find the best therapeutic diet for your stone-prone veterinary patients.

Shelter medicine expert Dr. Amanda Dykstra makes a case for equipping foster parents with detailed instructions on the care and keeping of kittens.

You dont need us to tell you about the importance of communication with veterinary clients. But a recent survey proves a gap in pet owners understanding of animal pain and surgery.

Being aware of breed-specific characteristics that affect the upper and lower airways will improve veterinary client education and patient safety, but dont jump to any diagnostic conclusions without a thorough workup.

One veterinarians story of a dog who reached a place few of her patients are allowed to goher heartand the lessons the experience taught her.

A UK study found that in the veterinary profession, women are overlooked for promotions and often seen as incompetent by overtly sexist clients.

Two smart data wonks in the animal health industry recently shared market information at an exclusive event in Kansas City. Heres the skinny on what they see coming down the pike for veterinary practices like yours.

Owners of chronically and terminally ill pets have a high risk of caregiver burden, but newer tools are refining the ability of veterinary teams to detect this burden in their clients.

One recent study explores the effect of dysfunctional workplaces on veterinary team members, while another focused on the secondary stress involved in helping stressed pet owners, something called burden transfer."

When it comes to nutritionally sensitive conditions such as kidney disease, make sure your client understands just how vital a role diet plays in managing their pets health.

77% of millennials favor veterinarians who discuss the benefits of the human-pet bond, according to speakers at last months AVMA Conference.

Knowledge of tumor type and grade leads to the smartest therapeutic options and most accurate prognosis. The challenge is to communicate the value to clients.

Department of Transportation offers guidance on what it will and wont enforce when it comes to dogs (or cats, or horses, or snakes) traveling with emotionally fragile airline passengers.

Heres how to empower front-desk staff to know whether a veterinary appointment is going to be by the book or if it will require some extra time for diagnostics or education.

When a client hesitates to pay or cant pay an unexpected veterinary bill, make sure youre delivering understanding.

New research explores the paradoxes pet owners face when choosing dogs with conformational medical problems.

In veterinary school, the focus is what a case needs or doesnt neednot how the client will respond to the bill. A veterinarian and veterinary technician discuss what their education didnt prepare them for in practice.

Try this tip to engage veterinary clients and help them stick to their pets weight loss plan.

Do millennial veterinary associates have the same needs as any other associate you've hired in the past? Well, yes and no says Dr. Eva Evans.

Veterinary behaviorist Wayne Hunthausen, DVM, shared tricks for setting puppies up for success with their new owners at Fetch dvm360 conference in Kansas City.

When it comes to ending a pets life, many people wonder, How do vets do it? I consider ending an animals suffering to be one of the greatest responsibilities entrusted to the veterinary profession and one of the gifts many veterinarians take for granted.