Client Relations & Marketing
Talking veterinary clients through palliative care
May 22nd 2019If you dread these difficult client conversations, veterinary palliative care expert Dr. Katherine Goldberg has straightforward advice for how to use them as opportunities to discuss goals and ultimately achieve better outcomes for the client and the pet.
Marketing your veterinary practice online: How to master Google search results
May 15th 2019Digital marketing is an art and science (and you could make the same argument for veterinary medicine, we think!). In order for your vet practice to thrive online, you need the latest information about how Google prioritizes its results.
Letter to dvm360: Should non-DVMs 'fire' veterinary clients?
May 7th 2019A dvm360 commentary asked veterinarians to set firmer guidelines for abusive pet owners, but one letter writer said state boards could penalize you for firing clients the wrong way. Two regular contributors weigh in on whether managers and team members can fire clients and ways to do it. Read it all here.
Client handout: 'Just say no' to dog bites
April 28th 2019There are lots of ways to know a dog is frightened, anxious or stressed, but theyre all useless if your veterinary client doesnt act as voice for their dog and say 'no' to the stressful person or situation. Share this handout with dog owners to help them trust their instinct for the right kind of dog training and the wrong kind of social encounters.