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Make sure your veterinary practice website rocks
Practice management specialist shares what aspects of your website clients find the most interesting and how to increase your traffic.
Is your contact information up to date on your practice website? What about the “About us” page? Or, is your website under construction or you don't know where to start or the content's too old? Hey, you aren't alone. Help is on the way. Brandon Hess, CVPM, CCFP, associate consultant at practice management consulting company VetSupport, has a few tips to help make your website more clickable without an expensive overhaul-thus increasing your traffic and new clients.
At this year's Atlantic Coast Veterinary Conference (ACVC), Hess told dvm360 that clients spend the most time looking at the "About us" section as well as information about employees and services provided. That's where to start. Also, in your social media posts, you should link to content on your practice website when it's relevant as well as include links to additional resources. It's all about the back-and-forth, he said.
“Really, your website should be used as a landing page for driving social media content,” Hess said. “You should use your social media pages to drive traffic to your website.”
In the video, he also explains the importance of search engine optimization (SEO) and including outbound links.