Decision Data: Adding digital tools, social media?

November 27, 2019

A dive into data yields insights on social media and other digital communication to pet owners undertaken by different-sized veterinary practicesand how satisfied the owners and managers were with the results.

Further resources

• Want to read more about the top three new digital tools practices say they added. Here are stories on text messaging with clients, client email etiquette (among other things) and online appointment scheduling.

• Get free veterinary content for your practice's social media streams here.

It can often be difficult for a veterinary practice owner or manager to decide how to change their business model, when to add services and how to adjust for changing times. The team at dvm360 has been working with two of the sharpest veterinary analysts around (John Volk and Dr. Karen Felsted) to examine major changes practices have made and how happy the decision-makers were when all was said and done.

For the next few months, we'll be sharing results from their study as well as resources and commentary to help you make a decision as a practice owner or manager-or make a plan happen once you've decided.

This week, we look at the question of digital marketing and social media.

NOTE: Categories are based on the survey question, “What were your practice's gross revenues in 2016?” and questions about 2017 behavior and decisions.

Percentage of practices that expanded use of digital tools and/or social media

Practices with gross revenue of ...

Percentage

Less than $500,000 49% $500,000-$999,000 58% $1 million-$1.5 million 51% $1.5 million-$2 million 45% $2 million-$3 million 50% $3 million-$5 million 71% $5 million or more 40%