Client Relations & Marketing

A framework for early, clear pet insurance conversations with clients that help reduce financial stress when care decisions arise.

Climate-smart pet ownership will be defined either by science and veterinary ethics or by marketing and denial, and the profession must choose now.

When friends and family tap us for “on the fly” help with their pets, it can tread on our free time and also our ability to comply with the legalities of our profession.

Explore the latest insights on the human-animal bond and veterinary care trends with experts from the Human Animal Bond Research Institute and Chewy Health.

GeniusVets was acquired by ProSites and will combine with its LifeLearn brand.

How Do I Say...?: The author provides scripts for confident client conversations.

Whether the push is for diagnostics, optimal treatments, or solid preventive measures, leading owners to sound decisions for their pets’ health might be the veterinarian’s toughest task.

Trupanion and the Seattle Reign FC are aligned on their shared goal of a mutually beneficial partnership.

Veterinary teams can help guide clients in understanding true emergencies vs conditions that general practitioners can manage.

Jenny Cassibry Fisher, RVT, VTS (Oncology), describes one way that patient outcomes can be improved.

adoro Pet Insurance Services LLC, and insurance provider Chubb have announced new initiatives for the market

One of the biggest challenges is knowing when and where to refer a client.

Communications expert Wendy S. Myers provides scripts for confident client conversations

Practical suggestions for veterinary professionals

Understanding pet owners’ perspectives and using effective communication are keys to success.

The 2025 Pet Lifetime of Care Study aims to create awareness for the costs of owning a pet

Lee Pope, DVM, discusses dosage tips to share with pet owners in a dvm360 interview.

Jill Clark, DVM, returns to the Vet Blast Podcast to discuss client service representative education and why it is needed

Renee Schmid, DVM, DABT, DABVT, emphasizes the importance communicating properly with clients whose pet is suspected of having cannabis exposure

These scripts for confident client conversations are compassionate and provide options to help ease pet owners’ concerns

Helping owners assess their pet’s quality of life is an important part of the end-of-life decision making process

Practical tips for veterinary teams to share with pet owners

On this episode of The Vet Blast Podcast presented by dvm360, Adam Christman, DVM, MBA, and Tyler Primavera, DVM, explore the world of grief through Primavera's recently published children's book

A white paper by Vetsource found that the time between client visits increased by 48% from 2023 to 2024 compared to 3 years ago.

Learn about caregiver burden, how to improve communication with clients, and why their decision-making is affected by a pet’s end-of-life journey

Follow 8 tips for confident client conversations