Oh no! I'm in charge of the digital marketing!
Brandon Breshears has kicked off four weeks of podcasts to help any newbie with email, social media and advertising dumped in their lap at a veterinary practice. (Also, coincidentally, we just released some data on adoption of digital and social media tools by practices.
But what if it's not your own thoughts getting you in trouble but a veterinary team that can't seem to stay on schedule? It doesn't need to be bad habits and low efficiency-it can be well-meaning and without malice. Dr. Andy Roark and Stephanie Goss discuss the “Exam Room Time Vortex” and how to slip your way out of it. Andy kicks off with an anecdote of a veterinary technician doing “limited-length” appointments, but starting late and running each one even later. “She said she had no idea,” he says. Listen for their advice.
If you're contemplating a job change, two recent episodes from Podcast A Vet remind us that career contentment can come in many different ways: a veterinarian-turned-life-coach shares her story (“I couldn't see myself working for somebody else forever, but I also couldn't see myself owning a veterinary practice”), and another DVM says she found happiness by starting a business she loves.
Aaaand … it's NAVLE season, and student stress is on the minds of the DVM Divas as they talk about the University of Minnesota College of Veterinary Medicine and its plan to lower veterinary school stress. If that sounds too serious, the doctors also talk about a kid cleaning fail, a clean car win and a hack to handle expiring medications (short answer-don't order the stuff that expired; you bought too much of it the first time).
For your veterinary clients!
• Dr. Justine Lee wants to recommend cats and dogs see an oncologist to find out what the treatment options are.
• Cat owners should not feel bad about the level of their grief after a pet's death, says licensed social worker Adam Clark to Dr. Kathryn Primm in this episode. “Guilt doesn't serve you to move through the grief process,” he says. (Warning: This is a frank discussion about grieving over death, not the podcast equivalent of a condolence card. Listen before you recommend to a particular client and think about how you want to frame your recommendation if you share on social media or in an e-newsletter.)