Client Relations & Marketing

The pet insurance carriers new Better World Initiative wants to go paperless with its new-customer certificates offered exclusively through practices like yours.

The veterinary world has their own chicken-and-egg debate on when to run what and at what value when it comes to running diagnostics or waiting for an illness to show up. So which side is right?

SB 627 would allow veterinarians to discuss cannabis and related products with clients without fear of sanctions.

Pre-visit client education and exam-room visibility and efficiency make this practice owners vaccine and wellness visits healthy, happy and profitable.

After your hospitals veterinarian has explained the need for a product or pharmaceutical, dont hand off your clients to websites, pet store employees and big-box aisles and aisles of competing products. If this is the right product for this pet, carry it. The sales will follow.

The animal health company looks to raise awareness among pet owners about skin disease in dogs and cats and to encourage veterinary hospitals to initiate client discussions about itch behavior.

Your anti-vaxxer veterinary client might never change their minds, but you can try a few different approaches.

As a veterinary professional, you've probably witnessed poor training here, there, everywhere. Which is why you know that an experienced, qualified dog training professional is hugely valuable to dog owners and can make a world of difference for your canine patients. Use this tool to help lead veterinary clients in the right direction.

Your veterinary client is baring their teeth on social mediaor even in person. Heres the first thing to do in either case.

Did you think youd be fielding this many nutrition questions in the veterinary clinic? Neither did your colleagues, according to the 2019 dvm360 Nutrition Study.

Find out how often veterinarians discuss nutrition with clients, how often clients ask and the biggest prompt for discussion in this data from the 2019 dvm360 Nutrition Study.

Mealtime and treats are a huge source of warm fuzzies for people and their pets—something veterinarians should recognize and celebrate. But there's danger lurking in the shadows: obesity, pancreatitis and other problems of overindulgence.

Veterinary clients often make the mistake of thinking cherry eye is medically irrelevant or simply a cosmetic issue to be ignored. Have them feast their eyes on this handoutthey might think twice.

Brush up on your feline facts, veterinary team members, while you disabuse your well-meaning but ill-informed cat clients of some feline fallacies. Dont miss the client handout at the end!

Repetitive injuries mean lots of veterinary care for canine athletes and lots of interaction with this specific breed of dog owner. Lucky for you, they make great partners on the path to better patient care.

You may not want to hear it, but clients interest in unconventional diets isnt going away anytime soon. This veterinary nutritionist says its time to listen to their reasons and work with themnot shut them down.

Here are the best resources for staying up-to-date on pet food and other recalls affecting veterinary practice. Plus, where and how to report product issues and adverse events with the right government agencies.

A veterinarian and practice owner has launched an app for iOS and Android to help pet parents prevent accidental drug and food toxicities in their cats and dogs.

While its true that Disney reigns supreme when it comes to delivering superb customer service, that fact is that not all customer service models can be equal. Heres how the Disney model hurts our professionand what we can do about it.

Pet owners are often frantic when they show up at the emergency veterinary hospital. Helping them know what to expect through all the steps of their visit is a simple way to alleviate worry and stress.

When it comes to advice for veterinary clients, I discourage feeding pets table scraps and human food. The pet obesity epidemic and the danger of toxicities mean I lean away from encouraging sharing of food to maintain the human-animal bond.

While the veterinary profession mulls over how telemedicine will change practice, some doctors are going ahead and changing. Instead of looking at what the future holds for veterinary telehealth, were diving into whats happening now in this new arena of client satisfaction, relationship-building and innovative pet care.

Hitting a brick wall with your dermatology patients? If your recommendations for topical therapies are going nowhere, make sure youre not inadvertently doing anything on this list.

We wondered, are there some significant pros and cons in showing pet owners more of what you do in your veterinary hospitals treatment and surgery space?

Use this video-handout combination as your veterinary practice's feline dental compliance one-two punch.

These veterinary professionals reveal awkward client encounters surrounding nutrition and their own feelings about overweight pets.

Are your veterinary patients too hot to trot? Check out these new pet products and help keep those hot dogs cool all summer long.

Your veterinary clients are using social sites like Instagram to gain information on how to best help their pets. This is where you and your clinic come in.