Client Relations & Marketing

Pet owners are often frantic when they show up at the emergency veterinary hospital. Helping them know what to expect through all the steps of their visit is a simple way to alleviate worry and stress.

When it comes to advice for veterinary clients, I discourage feeding pets table scraps and human food. The pet obesity epidemic and the danger of toxicities mean I lean away from encouraging sharing of food to maintain the human-animal bond.

While the veterinary profession mulls over how telemedicine will change practice, some doctors are going ahead and changing. Instead of looking at what the future holds for veterinary telehealth, were diving into whats happening now in this new arena of client satisfaction, relationship-building and innovative pet care.

Hitting a brick wall with your dermatology patients? If your recommendations for topical therapies are going nowhere, make sure youre not inadvertently doing anything on this list.

We wondered, are there some significant pros and cons in showing pet owners more of what you do in your veterinary hospitals treatment and surgery space?

Use this video-handout combination as your veterinary practice's feline dental compliance one-two punch.

These veterinary professionals reveal awkward client encounters surrounding nutrition and their own feelings about overweight pets.

Are your veterinary patients too hot to trot? Check out these new pet products and help keep those hot dogs cool all summer long.

Your veterinary clients are using social sites like Instagram to gain information on how to best help their pets. This is where you and your clinic come in.

They scoff at physical mail and answering the phone. Theyre also going to make up 40% of all consumers by 2020. Heres what you need to know about marketing to your newest generation of veterinary clients, and how you can change your online presence today.

Theyre the same, and theyre different, and theyre getting ready to invade your veterinary hospital. Get to know them as employees and clients.

Educate veterinary clients on what signs to watch for and some dangers to avoid as they try to prevent or get in to see you faster for possible ulcers, conjunctivitis, glaucoma and more in pets.

Have we done ourselves a disservice by shielding veterinary clients from the amount of blood, sweat and tears involved in keeping their pets healthy?

Topical treatments can be a useful adjunct in atopic dermatitis, but appropriate veterinary client and patient selection are essential for success.

These telemedicine, client marketing and loyalty program apps help veterinary practices touch base with pet owners with more than postcards.

Meaningful personal and professional growth may come at a level that seems easy as pie. Like so basic that surely the veterinary profession succeeds at it already. But no.

As pet owner expectations evolve, veterinary practices have a golden opportunity to provide better pet care and better client experiences while increasing revenue.

If you dread these difficult client conversations, veterinary palliative care expert Dr. Katherine Goldberg has straightforward advice for how to use them as opportunities to discuss goals and ultimately achieve better outcomes for the client and the pet.

You loved the GIFs. Now print this and give it to clients for something wonderful to chew on to teach some good dog toothbrushing techniques.

Digital marketing is an art and science (and you could make the same argument for veterinary medicine, we think!). In order for your vet practice to thrive online, you need the latest information about how Google prioritizes its results.

Guide veterinary clients through the chemotherapy process using this helpful tool.

Youre smart. Youre opinionated. You have the best interests of animals and their people at heart. You work in a veterinary hospital. Here's a tip from Dr. Dave Nicol tips to take video, write blogs and get onto social media.

You get what patients are saying to you in their blood work and their body language, but are you always paying enough attention to what your veterinary team members and clients are telling you? Here are a few things to work on.

Employees will laugh-and realize that communication is a two-way street.

When it comes to communicating with your veterinary clients, make sure youre speaking their languagethe language of texting.

or at least made it sick? A recent study suggests that cats of neurotic owners are more likely to have negative behavior styles and poorer health.

A dvm360 commentary asked veterinarians to set firmer guidelines for abusive pet owners, but one letter writer said state boards could penalize you for firing clients the wrong way. Two regular contributors weigh in on whether managers and team members can fire clients and ways to do it. Read it all here.

Stop shaking your head and plugging your ears ... use these tools to take the aggravation out of your otitis casesand get used to seeing healthy ears, happy pets and grateful clients. (With an educational grant provided by Bayer)

Everyone but the veterinarians spills on how important retail is in veterinary practices and how friendly (and useful) working with pet retailers and others outside the hospital is for business and client education.

When it comes to moving to a new home, it seems its not just about location, location, location anymore. As it turns out, pet owners looking for a new home place a pretty high priority on meeting their pets needs.