Client Relations & Marketing

If you want more transparency in your veterinary hospitals design, plan ahead to avoid distracting patients.

Did you think youd be fielding this many nutrition questions in the veterinary clinic? Neither did your colleagues, according to the 2019 dvm360 Nutrition Study.

Find out how often veterinarians discuss nutrition with clients, how often clients ask and the biggest prompt for discussion in this data from the 2019 dvm360 Nutrition Study.

Mealtime and treats are a huge source of warm fuzzies for people and their pets—something veterinarians should recognize and celebrate. But there's danger lurking in the shadows: obesity, pancreatitis and other problems of overindulgence.

Veterinary clients often make the mistake of thinking cherry eye is medically irrelevant or simply a cosmetic issue to be ignored. Have them feast their eyes on this handoutthey might think twice.

Brush up on your feline facts, veterinary team members, while you disabuse your well-meaning but ill-informed cat clients of some feline fallacies. Dont miss the client handout at the end!

Repetitive injuries mean lots of veterinary care for canine athletes and lots of interaction with this specific breed of dog owner. Lucky for you, they make great partners on the path to better patient care.

You may not want to hear it, but clients interest in unconventional diets isnt going away anytime soon. This veterinary nutritionist says its time to listen to their reasons and work with themnot shut them down.

Here are the best resources for staying up-to-date on pet food and other recalls affecting veterinary practice. Plus, where and how to report product issues and adverse events with the right government agencies.

While its true that Disney reigns supreme when it comes to delivering superb customer service, that fact is that not all customer service models can be equal. Heres how the Disney model hurts our professionand what we can do about it.

Pet owners are often frantic when they show up at the emergency veterinary hospital. Helping them know what to expect through all the steps of their visit is a simple way to alleviate worry and stress.

When it comes to advice for veterinary clients, I discourage feeding pets table scraps and human food. The pet obesity epidemic and the danger of toxicities mean I lean away from encouraging sharing of food to maintain the human-animal bond.

While the veterinary profession mulls over how telemedicine will change practice, some doctors are going ahead and changing. Instead of looking at what the future holds for veterinary telehealth, were diving into whats happening now in this new arena of client satisfaction, relationship-building and innovative pet care.

Hitting a brick wall with your dermatology patients? If your recommendations for topical therapies are going nowhere, make sure youre not inadvertently doing anything on this list.

We wondered, are there some significant pros and cons in showing pet owners more of what you do in your veterinary hospitals treatment and surgery space?

Use this video-handout combination as your veterinary practice's feline dental compliance one-two punch.

These veterinary professionals reveal awkward client encounters surrounding nutrition and their own feelings about overweight pets.

Are your veterinary patients too hot to trot? Check out these new pet products and help keep those hot dogs cool all summer long.

Your veterinary clients are using social sites like Instagram to gain information on how to best help their pets. This is where you and your clinic come in.

They scoff at physical mail and answering the phone. Theyre also going to make up 40% of all consumers by 2020. Heres what you need to know about marketing to your newest generation of veterinary clients, and how you can change your online presence today.

Theyre the same, and theyre different, and theyre getting ready to invade your veterinary hospital. Get to know them as employees and clients.

Educate veterinary clients on what signs to watch for and some dangers to avoid as they try to prevent or get in to see you faster for possible ulcers, conjunctivitis, glaucoma and more in pets.

Have we done ourselves a disservice by shielding veterinary clients from the amount of blood, sweat and tears involved in keeping their pets healthy?

Topical treatments can be a useful adjunct in atopic dermatitis, but appropriate veterinary client and patient selection are essential for success.

These telemedicine, client marketing and loyalty program apps help veterinary practices touch base with pet owners with more than postcards.

Meaningful personal and professional growth may come at a level that seems easy as pie. Like so basic that surely the veterinary profession succeeds at it already. But no.

As pet owner expectations evolve, veterinary practices have a golden opportunity to provide better pet care and better client experiences while increasing revenue.

If you dread these difficult client conversations, veterinary palliative care expert Dr. Katherine Goldberg has straightforward advice for how to use them as opportunities to discuss goals and ultimately achieve better outcomes for the client and the pet.