Client Relations & Marketing

Brace yourself: 83% of millennials expect a follow-up call or text within 48 hours to check in on their pet after a visit. Whats your veterinary practice policy on that?

Advice on how veterinary professionals can be better at guiding pet owners to take the best action for their pets.

A dive into data yields insights on pay-by-the-month preventive-care (wellness) plans undertaken by different-sized veterinary practicesand how satisfied the owners and managers were with the results.

Tell your veterinary clients their favorite four-legged friend might help them live longer, especially if they suffer a heart attack or stroke.

I stumbled into a moderation job for Katherine Goldberg, DVM, LMSW, and inadvertently opened my eyes to a big need in the veterinary profession.

I advocate for more early-detection diagnostics, as I think they make sense for pet health, for client peace of mind and practices bottom line.

A boarding business run right can make your veterinary hospital the one-stop shop of pet services in your area. In a time of increasing competition for community clients, its time to revisit this chance to snag happy clients.

Reach more pets, prevent more periodontal disease and make more money for your practice with veterinary technicians who specialize in awake oral assessments.

Contrary to old-school belief, word-of-mouth is not enough to market your veterinary practice. Put together a simple plan to get your team on the same page and give clients the information they want.

Video marketing campaigns are hot. Heres how search engine optimization for those videos can help your veterinary practice.

Client communication is tough, but one veterinary school professor offered some tips to Fetch dvm360 attendees to improve honesty, open conversations and show mutual respect.

Consultant Danielle Lambert has a mission for you, bold women of veterinary medicine.

This information resource for pet owners identifies some staples of Halloween fun that need to stay far away from a households pets.

How does your veterinary team help a client whos adopted a dog thats a little too much for them? Educate, support, and be kind.

A cat owner really laid into a veterinary receptionist, so this 2019 dvm360/VHMA Practice Manager of the Year finalist modeled calm listening and client education for the startled CSR.

The loss of a pet is heartbreaking. As a veterinary professional, giving a sympathy card to your client shows you care when it matters most. Here are a few examples of sentences you can include in your card.

Oncology technician Jenny Fisher shares how she helps pet parents prepare for those last moments.

Our AVMA data shows us that preventive care improves when the veterinary-client-patient relationship (VCPR) is stronger. Are you doing what you can to make sure the next time that patient comes in, wellness care is on the table?

While the push to end the practice of onychectomy continues, much has yet to be learned about the long-term consequences of the procedure.

Rabies is a potential deadly disease that can and does affect both animals and people.

Make the worlds most creepy snow globe, courtesy of this veterinary parasitologists tick education idea.

Back in May 2019, CNN ran an article that quickly went viral. When we shared it on the dvm360 Facebook page, readers had a lot to say.

According to one consumer credit website, these are the large U.S. cities that make great places to live with petsas well as the locations your veterinary patients may want to avoid.

Its not a recipe for success for your veterinary practice unless other smart people cant pick up your systems and get the same results. Time to start building a client service and patient care cookbook!

Study of the human-animal bond (HAB) began with psychiatry and psychology and bloomed into the world we live in today. Learn more about HAB, its history and its future in your practice.

Help veterinary clients prevent xylitol poisoning with this educational handout created from information provided by the FDA.

A pets sudden introduction to a household with other animals or kids can be rough on veterinary clients. Do you need to brush up on your advice for introducing new cats and dogs? These are some basic steps and thoughts that will help any new owner of a puppy, kitten or other new pet.

Three veterinarians share common missteps they see owners of new puppies and kittens make in the first month. (Plus, some client education resources to help!)