Client Relations & Marketing

A new awareness program hopes to increase feline visits.

If you see them coming, be concerned - and ask them to seek veterinary care elsewhere

Dr. Carl Osborne points out simple ways you can demonstrate the art of veterinary medicine.

Front-desk quiz: Test your medical knowledge answer 5A

Are you doing all you can to reach new clients and keep the ones you have coming back again and again?

Incorrect answer for Image Quiz: Dermatology-An itchy fox terrier

Don't let clients throw in the towel when it comes to learning a new skill.

Marlborough, Mass. -- The Massachusetts Veterinary Medical Association will lead a statewide campaign in September to microchip pets.

Don't be nervous: Dive into writing blogs or filming simple video blogs.

Incorrect answer for Equine Image Quiz: A pony with polydipsia and forelimb lameness

Guilt and routines take over as many opt to stay home with their pets.

If you're not tweeting, blogging and visiting Facebook, you're missing out on many opportunties to communicate with clients and educate the public.

Making your practice more profitable and positioning it for continued success isn't about luck. You don't roll the dice and hope to meet your medical and financial goals for the year.

Veterinarians who are planning the sale of their practice often ask, "What is my client list worth?" When it comes to practice value, the short answer is nothing.

Most veterinary practice leaders want to grow their practices and strive to implement marketing initiatives that will result in increased revenues for the practice. Unfortunately, the efforts by many veterinarians and managers fall short due to a lack of proper planning.

Marketing – What Does This Term Mean?

Promoting Your Practice: Identifying your customers and reaching out to them. Discussions will include websites and print media, articles and advertorials, participation in public and collaborative events

Whether the economy is good or bad, it seems we're always short staffed. So what do we do about it? First, you must develop a strategy. Remember, manpower is a resource just as money is.

Marketing planning includes reviewing the practice's key performance indicators or KPIs to assess the areas of opportunity to grow your practice. Once you have made analyzed your hospital data and KPIs, you can take action to develop and execute specific marketing initiatives that will result in the greatest benefit for the practice.

Most veterinary practices don't require boarding dogs to be vaccinated against canine influenza. But could that number change in the future?

Many veterinary practices are worried about parasite product sales slipping, thanks to some products going over the counter. So, is this a good thing or a bad thing? Depends on who you ask.

Clients may think pets' bellies are cute, but you know the extra weight is hard on them. Time to talk fat with veterinary clients.

Veterinary clients with pet insurance are willing to spend more to care for their pets.

Veterinarians and team members overwhelmingly blame clients for noncompliance, but a few shoulder the burden themselves.