Client Relations & Marketing

Guilt and routines take over as many opt to stay home with their pets.

If you're not tweeting, blogging and visiting Facebook, you're missing out on many opportunties to communicate with clients and educate the public.

Making your practice more profitable and positioning it for continued success isn't about luck. You don't roll the dice and hope to meet your medical and financial goals for the year.

Veterinarians who are planning the sale of their practice often ask, "What is my client list worth?" When it comes to practice value, the short answer is nothing.

Most veterinary practice leaders want to grow their practices and strive to implement marketing initiatives that will result in increased revenues for the practice. Unfortunately, the efforts by many veterinarians and managers fall short due to a lack of proper planning.

Marketing – What Does This Term Mean?

Promoting Your Practice: Identifying your customers and reaching out to them. Discussions will include websites and print media, articles and advertorials, participation in public and collaborative events

Whether the economy is good or bad, it seems we're always short staffed. So what do we do about it? First, you must develop a strategy. Remember, manpower is a resource just as money is.

Marketing planning includes reviewing the practice's key performance indicators or KPIs to assess the areas of opportunity to grow your practice. Once you have made analyzed your hospital data and KPIs, you can take action to develop and execute specific marketing initiatives that will result in the greatest benefit for the practice.

Many veterinary practices are worried about parasite product sales slipping, thanks to some products going over the counter. So, is this a good thing or a bad thing? Depends on who you ask.

Clients may think pets' bellies are cute, but you know the extra weight is hard on them. Time to talk fat with veterinary clients.

Veterinary clients with pet insurance are willing to spend more to care for their pets.

Veterinarians and team members overwhelmingly blame clients for noncompliance, but a few shoulder the burden themselves.

Helping clients pay is about more than just the bottom line. It's about building bonds and providing pets with the care they need.

There's no question that therapeutic diets benefit your patients, but they aren't cheap-and many clients are balking at the price.

This data package shows the top diagnoses by age for dogs and cats-lists that emphasize the need for veterinary teams to make strong recommendations for dental care.

Great customer relations needn't be costly.

This course offers ways to identify, and deal appropriately with, verbal attacks. (1 CE credit)

Your veterinary practice should create a page on this social media juggernaut. Here's how to make sure you use the site right.

Attract pet owners to your veterinary practice's website by embedding these videos.

The Unwanted Horse Veterinary Relief Campaign announces its spring vaccination numbers.

Correct answer for Image Quiz: Dermatology-A bulldog with erythematous plaque

Four physiologic processes are identifiable when dealing with pain.

The younger generation of veterinarians lacks one critical business skill.

Get the real scoop on pet insurance providers before you recommend one.

Last Thursday morning found me busily engaged in an animal hospital game I call "Where's the Lump?" Mrs. Carbuncle rus

Do you feel frustrated when clients ignore your recommendations? You're not alone. Use these tools to remove the common barriers that keep clients from following through.

A foal care program can still be an important profit center in your practice.