Massachusetts Veterinary Medical Association to spearhead campaign to microchip pets

Marlborough, Mass.

-- The Massachusetts Veterinary Medical Association will lead a statewide campaign in September to microchip pets.In fact, September 25 is being dubbed "Pet Microchip Day" in Massachusetts.

Here is how it works: On Sept. 25, veterinarians in Massachusetts will offer the service at a special rate of $20 per pet which includes both the microchip and registration, MVMA reports. To participate, pet owners must sign up by Sept. 13 at www.massvet.org by selecting "Pet Owners" and clicking on the "Click here" section, or by calling (508) 460-9333. Pet owners will be able to select the veterinary clinic and schedule the appointment.

"On behalf of our partners in this effort, all of whom are dedicated to pet health and safety, I urge all pet owners to take this important step to protect their beloved companion animals," says Sue Curtis, executive director of MVMA.

The State of Massachusetts Animal Response Team, Animal Control Officers Association of Massachusetts, Medical Reserve Corp and the Animal Rescue League of Boston have joined with MVMA to support the event. The microchips are being donated by HomeAgain Pet Recovery, part of Intervet/Schering-Plough Animal Health.