Client Relations & Marketing
Step-by-step guide to talking to clients about wellness programs
Use this guide to keep wellness top of mind for clients and get pets the care they need.
Give away free products-but only occasionally
Give the occasional freebie to keep good clients coming back.
Tough talk: Have heartfelt heartworm discussions
Stop heartworm infection before it starts by giving clients the facts.
Ask Amy: Team members who don't practice euthanasia etiquette
Team members-including doctors-should respect the emotional toll euthanasia takes on clients.
Turning death into a wake-up call
Every encounter is a chance to educate.
Don't let no-shows slow you down
Work to eliminate these schedule gaps and wasted opportunities for revenue.
Florida DVM assaulted by distraught pet owner
Palm Bay, Fla.- A pet owners whose dog died after a routine surgery allegedly attacked his veterinarian and threatened the hospital staff with a knife.
Don't be a Facebook failure
Judicious use of your clients' favorite social media tool can be a bridge to your clients - just make sure any embarrassing facts or photos are hidden from clients and colleagues.
Stop feeling guilty about cash-strapped clients
Shawn McVey says pet owners' financial situations aren't your business
Give clients these tips on topical flea and tick products
Pet Poison Helpline offers advice to pet owners following the EPA's investigation of spot-on products.
Don't throw dogs a bone, FDA says
It's no secret that dogs like to chew on bones. But do your clients know they can be deadly?
Women leading change: Mary Beth Leininger
The AVMA's first female president now seeks to help re-energize veterinary education.
Women leading change: Sheila Allen
University of Georgia dean sees the need to rework education and better focus funding.
Women leading change: Robin Downing
Veterinary pain specialist turns to the wider world of science and human medicine for inspiration and information.
Hush up and listen: How to cut through the social media chatter
Before speaking in the social media world, you must first learn to listen.
Photo gallery: 7 ways to go green (part 3)
April 22 is Earth Day. Celebrate in style by following these green tips from your colleagues.
Photo gallery: 7 ways to go green (part 2)
Photo gallery: The finished product-Veterinary Center for Birds and Exotics (part 7)
Dr. Lori Hess worked for months to create a veterinary hospital tailored specifically for exotic animals. Here's a peek at the result.
Walking sutures: Step 2
Walking sutures: Step 3A
Walking sutures: Step 3E
Walking sutures: Step 1 (large photo)
Walking sutures: Step 3B
Photo gallery: The finished product-Veterinary Center for Birds and Exotics (part 6)
3 ways to help feral kittens
Spring is stray kitten season. Before you act on your instinct to help, go through these steps.
Photo gallery: The finished product-Veterinary Center for Birds and Exotics (part 2)
Photo gallery: Construction photos-Veterinary Center for Birds and Exotics (part 4)
Dr. Lori Hess built her dream hospital and documented the process. Here's a look at the construction of her exotic hospital from start to finish.
Photo gallery: Construction photos-Veterinary Center for Birds and Exotics (part 2)
Forms: Craft financial policies and payment option handouts with new online tool
Eliminate "fear of cost" and increase treatment acceptance by helping clients understand your policies.
Spring toxin 3: Lilies
Photo gallery: 6 toxic springtime plants (Lilies)