Client Relations & Marketing
What colors are your clients?
The color-based profiling program isn't just for building more effective team relationships. You can also use it to improve your interactions with clients.
Q&A: Converting phone shoppers into clients
How can we convert price shoppers into clients?
Build relationships with veterinary clients with healthy power and helpful behaviors
You need to modify your behavior to the situation and build power relationships that help, not hurt
Clumsy clients can hurt themselves and your practice
Dr. Obenski recounts how clients have unintentionally wrecked havoc on his practice-and sanity.
How I helped my client let go
Faced with a severe case of denial, one veterinarian shows how client care doesn't end with the death of a pet.
Q&A: Talk clients through tough times to promote third-party payment plans
How to avoid a tantrum at checkout
Don't let veterinary clients throw a fit over a bill. Here's how.
A how-to guide to becoming a radio star
Clear your throat, put on your headphones, and make your voice heard. Appearing on the radio can educate pet owners and attract new clients.
One frame at a time: How to hang artwork in your practice
Help clients save big bucks by preventing osteoarthritis
With a few preventive measures, clients can spend less and keep their dogs pain-free.
Individualized care helps your veterinary practice grow
Don't squeeze everything into one visit-build a bond over time for patient care and client compliance
Use gift cards to market to new clients
Pet owners stick around at this practice after receiving a $25 gift card.
Top 10 pet conditions that require surgery
Skin conditions and tooth extractions are among the most common surgical procedures, according to VPI.
Kids may push pets out of the veterinary practice
What happens when cats and dogs aren't the "babies" in the family anymore?
Video: Enhance the client-practice bond
Team members' interactions can be affective, yet remain professional.
Slideshow: Top 5 most expensive cat breeds
Over a cat's lifetime, the costs can add up. Here are the most expensive breeds, based on industry data.
Dogs: glass half-full or half-empty creatures?
Researchers in the UK connect separation anxiety to pessimism in pooches.
Connect with Baby Boomers online to boost business
The younger crowd gets all of the attention from marketers, but don't ignore your older clients-their online presence is increasing rapidly.
10 things you learned in the recession
Veterinary practice owners found out that trust and dependability count and that real estate isn't a guarantee.
How to handle incompetent clients
When clients try your patience, try this response.
Is your practice ready for speed dating?
Some human hospitals have come up with a new way for doctors to meet prospective clients. Could it work for your veterinary practice?
Account for receivables with a written policy
Know what to do when payment isn't received at appointments.
Marketing tip: Give clients the shirt off your back
Free advertising for you. Happy brand loyalty for them.
How to handle weird client requests
Don't dismiss clients' requests-no matter how absurd they may be.
Veterinary coalition to target drop in client visits
Veterinary leaders plan a November meeting to carve out strategies to reverse the trend of dwindling client visits.
7 ways to promote dental care compliance
When it comes to client communications about oral health, it's as much how you say it and what you say.
7 weird client requests
Clients' requests can be downright bizarre sometimes. Just look at these outrageous stories readers shared with us.
3 tips to keep clients happy
Keep veterinary clients happy with comfort stations, kid treats, and follow-ups.
4 ways to welcome new clients
Provide new veterinary clients with reasons to come back and signs of your commitment to their pets.
Monitor your clients' wait time
Clients realize that we may get behind because of the nature of our business, but make sure your veterinary team members keep them informed with updates.
