Client Relations & Marketing

Breed-specific wellness care could be a powerful addition to your practice curricula.

Take a personal approach when jogging clients' memories to boost practice visits.

The color-based profiling program isn't just for building more effective team relationships. You can also use it to improve your interactions with clients.

How can we convert price shoppers into clients?

You need to modify your behavior to the situation and build power relationships that help, not hurt

Dr. Obenski recounts how clients have unintentionally wrecked havoc on his practice-and sanity.

Faced with a severe case of denial, one veterinarian shows how client care doesn't end with the death of a pet.

Q&A: Talk clients through tough times to promote third-party payment plans

Don't let veterinary clients throw a fit over a bill. Here's how.

One frame at a time: How to hang artwork in your practice

With a few preventive measures, clients can spend less and keep their dogs pain-free.

Don't squeeze everything into one visit-build a bond over time for patient care and client compliance

Pet owners stick around at this practice after receiving a $25 gift card.

Skin conditions and tooth extractions are among the most common surgical procedures, according to VPI.

What happens when cats and dogs aren't the "babies" in the family anymore?

Team members' interactions can be affective, yet remain professional.

Over a cat's lifetime, the costs can add up. Here are the most expensive breeds, based on industry data.

Researchers in the UK connect separation anxiety to pessimism in pooches.

The younger crowd gets all of the attention from marketers, but don't ignore your older clients-their online presence is increasing rapidly.

Veterinary practice owners found out that trust and dependability count and that real estate isn't a guarantee.

When clients try your patience, try this response.

Some human hospitals have come up with a new way for doctors to meet prospective clients. Could it work for your veterinary practice?

Know what to do when payment isn't received at appointments.

Free advertising for you. Happy brand loyalty for them.

Don't dismiss clients' requests-no matter how absurd they may be.

Veterinary leaders plan a November meeting to carve out strategies to reverse the trend of dwindling client visits.

When it comes to client communications about oral health, it's as much how you say it and what you say.

Clients' requests can be downright bizarre sometimes. Just look at these outrageous stories readers shared with us.