Practice makes perfect in social media

Dr. Jim Humphries, an expert at helping veterinarians reach the media, says it's time for veterinarians to step up and tell their side of the animal-health story. And you can do just that with a little practice.

Dr. Humphries encourages doctors to try writing blogs, communicating with clients and team members on social media networks, and filming informative or entertaining video blogs online. (You can practice right now on dvm360.com.) He's seen speakers who are a little camera-shy start to blossom with practice. Clients want news and your advice on pet wellness-so why not give it a try? Dr. Humphries says not to be nervous.

"Eventually, veterinarians' personalities really flow through," he says. "They gain the confidence through repetition, and that brings a more relaxed style."

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