Client Relations & Marketing

Q: My daughter is 11 years old and she's determined to become a veterinarian. What can I do now to prepare my child for a career in the veterinary profession?

Help your clients understand the risks and procedures involved with veterinary anesthesia.

Q: I've heard that 60 percent of your veterinary practice's referrals should come from clients' word-of-mouth. How has the Internet changed that recommendation? Should we count online recommendations from our clients?

A trip to buy shoes demonstrates the meaning of value ... in retail and in veterinary practice.

Your clients know these bloodsuckers are gross, but do they know how to protect their pets? Become a tick expert and educate your veterinary practice clients.

A veterinary clinic's clients possess a wealth of information measurable only by asking.

Clients have a lot of pet food products to choose from-and a lot of marketing jargon to decipher. It's up to you to help them find the right food for their pets.

Be hands-on to guarantee clients of your veterinary practice bring in their pets for much-needed checkups.

You're taking "BizQuiz: Should you share this gossip?" Good luck!

Albany, N.Y. -- The New York Assembly is considering a new bill that would require all dogs to be microchipped and tracked in a state database.

As Karen walked into the veterinary practice's waiting room, her cat Freddie peered out of his travel crate, bobbing his head in an unrelenting search for an exit.

It's past time to start focusing on the clients who have stuck with you during this recession.

Are your clients getting lost in the fine print? Here's a resource to help them understand different plans, policies, and providers.

Give your clients an adoption kit to help them train their brand new pet.

Use one-on-one time with clients to show them why our services are valuable.

Veterinary medicine isn't a game-so why are you playing hide-and-seek with clients?

Having trouble getting through to your clients about parasite protection? Give them an up-close look at fleas in the exam room.

Conflict happens, says marketing expert Karyn Gavzer to a packed room of veterinarians at the Western Veterinary Conference.

A new Associated Press survey finds almost three-quarters of Americans blame training for dog-bite culprits, not the dog breed.

It's your turn to chime in! View all 32 entries from this year's Hospital Design Competition, then vote on your favorite.

Don't settle for second place. Take home the gold-and more green-when you offer clients five-star services.

Make your veterinary practice a standout by talking-and listening-more to your clients.

No website expresses empathy for a sick and dying pet. No website puts a hand on a client's shoulder.

Looking for an easy way to lure in new clients? Here's a small token of appreciation that shows off your practice.

Getting your team involved is an important step in educating clients about parasites. Closing your doors for a few hours might be the best way to initiate this training.

The graceful shape of a cat's face. The watchful eye of a dog. The smile of a grateful client. These are the faces of veterinary care. They keep us going and can help us succeed in practice, conquer our mountains, and be the best veterinarians we can be.

Here are four ways to strengthen your relationship with clients.