Client Relations & Marketing
Caught on camera: 5 profit-sucking mistakes veterinary clinics make
Video cameras reveal what really goes on-and wrong-in your exam room.
5 methods to make and keep new clients
Make sure clients choose your practice over the one down the street.
Mark the date for clients to keep them coming back
Use calendar cards to help veterinary clients stay on schedule.
Study to investigate reasons behind drop in veterinary client visits
Study investigates why veterinary client visits fall and animal ownership continues to climb.
How to track the source of new clients
Once you understand where they're coming from, you can better target your veterinary practice's marketing.
Use passive marketing to increase compliance without the hard-sell
Keep products handy to promote client education and sales.
Consumer Reports pokes its nose into pet insurance
Veterinarians will want to know what the consumer watchdog is saying to pet owners about four purveyors of pet health insurance.
FORM ONLY: Succession planning
FORM ONLY. DO NOT USE.
Comparing veterinary wellness plans
Two veterinarians explain their practices' wellness packages-and how they help patients and the bottom line.
The 40-30-20-10 veterinary client countdown
Woe is the day if the 10 percent of animal keepers become the majority at your veterinary practice
What social media can do for you
A case study of how to promote your veterinary practice online by supporting a worthwhile cause.
Put on a heartworm-test magic show for clients
How to handle hot-headed clients
Hear why it's better for veterinarians to roll over and play dead sometimes.
Effort to increase more feline veterinary visits
A new awareness program hopes to increase feline visits.
5 types of potentially litigious veterinary clients
If you see them coming, be concerned - and ask them to seek veterinary care elsewhere
3 ways to show clients you care
Dr. Carl Osborne points out simple ways you can demonstrate the art of veterinary medicine.
Front-desk quiz: Test your medical knowledge answer 5A
Find and keep new clients at your veterinary practice
Are you doing all you can to reach new clients and keep the ones you have coming back again and again?
Image Quiz: Dermatology-An itchy fox terrier
Incorrect answer for Image Quiz: Dermatology-An itchy fox terrier
Case 3, Answer 1e
Case 3, Answer 6a
Case 3, Answer 7b
Case 3, Answer 5c
Case 3, Answer 7c
Keep clients compliant with OTC products
Don't let clients throw in the towel when it comes to learning a new skill.
Massachusetts Veterinary Medical Association to spearhead campaign to microchip pets
Marlborough, Mass. -- The Massachusetts Veterinary Medical Association will lead a statewide campaign in September to microchip pets.
Practice makes perfect in social media
Don't be nervous: Dive into writing blogs or filming simple video blogs.
Equine Image Quiz: A pony with polydipsia and forelimb lameness
Incorrect answer for Equine Image Quiz: A pony with polydipsia and forelimb lameness
British pet owners skip vacations for their pets
Guilt and routines take over as many opt to stay home with their pets.
5 reasons why social media is beneficial for your practice
If you're not tweeting, blogging and visiting Facebook, you're missing out on many opportunties to communicate with clients and educate the public.
