Client Relations & Marketing

Keep products handy to promote client education and sales.

Veterinarians will want to know what the consumer watchdog is saying to pet owners about four purveyors of pet health insurance.

FORM ONLY. DO NOT USE.

Two veterinarians explain their practices' wellness packages-and how they help patients and the bottom line.

Woe is the day if the 10 percent of animal keepers become the majority at your veterinary practice

A case study of how to promote your veterinary practice online by supporting a worthwhile cause.

Put on a heartworm-test magic show for clients

Hear why it's better for veterinarians to roll over and play dead sometimes.

A new awareness program hopes to increase feline visits.

If you see them coming, be concerned - and ask them to seek veterinary care elsewhere

Dr. Carl Osborne points out simple ways you can demonstrate the art of veterinary medicine.

Front-desk quiz: Test your medical knowledge answer 5A

Are you doing all you can to reach new clients and keep the ones you have coming back again and again?

Incorrect answer for Image Quiz: Dermatology-An itchy fox terrier

Don't let clients throw in the towel when it comes to learning a new skill.

Marlborough, Mass. -- The Massachusetts Veterinary Medical Association will lead a statewide campaign in September to microchip pets.

Don't be nervous: Dive into writing blogs or filming simple video blogs.

Incorrect answer for Equine Image Quiz: A pony with polydipsia and forelimb lameness

Guilt and routines take over as many opt to stay home with their pets.

If you're not tweeting, blogging and visiting Facebook, you're missing out on many opportunties to communicate with clients and educate the public.

Making your practice more profitable and positioning it for continued success isn't about luck. You don't roll the dice and hope to meet your medical and financial goals for the year.

Veterinarians who are planning the sale of their practice often ask, "What is my client list worth?" When it comes to practice value, the short answer is nothing.

Most veterinary practice leaders want to grow their practices and strive to implement marketing initiatives that will result in increased revenues for the practice. Unfortunately, the efforts by many veterinarians and managers fall short due to a lack of proper planning.

Marketing – What Does This Term Mean?

Promoting Your Practice: Identifying your customers and reaching out to them. Discussions will include websites and print media, articles and advertorials, participation in public and collaborative events