Client Relations & Marketing

The AVMA's first female president now seeks to help re-energize veterinary education.

University of Georgia dean sees the need to rework education and better focus funding.

Veterinary pain specialist turns to the wider world of science and human medicine for inspiration and information.

Before speaking in the social media world, you must first learn to listen.

April 22 is Earth Day. Celebrate in style by following these green tips from your colleagues.

April 22 is Earth Day. Celebrate in style by following these green tips from your colleagues.

Dr. Lori Hess worked for months to create a veterinary hospital tailored specifically for exotic animals. Here's a peek at the result.

Dr. Lori Hess worked for months to create a veterinary hospital tailored specifically for exotic animals. Here's a peek at the result.

Spring is stray kitten season. Before you act on your instinct to help, go through these steps.

Dr. Lori Hess worked for months to create a veterinary hospital tailored specifically for exotic animals. Here's a peek at the result.

Dr. Lori Hess built her dream hospital and documented the process. Here's a look at the construction of her exotic hospital from start to finish.

Dr. Lori Hess built her dream hospital and documented the process. Here's a look at the construction of her exotic hospital from start to finish.

Eliminate "fear of cost" and increase treatment acceptance by helping clients understand your policies.

Photo gallery: 6 toxic springtime plants (Lilies)

Photo gallery: 6 toxic springtime plants (Crocuses)

Teach clients how to pet-proof their gardens from toxic flowers.

The Five looks at new flea-product labeling, a shark-wrestling veterinarian, and expert advice on marketing and client communication.

Lafayette, Colo. - Sometimes controversy comes in small packages.

Professional communications (marketing) in the examination room has become an important part of successful veterinary practices. Marketing as discussed here is "the communication of professional services and goods".

Making your practice more profitable and positioning it for continued success isn't about luck. You don't roll the dice and hope to meet your medical and financial goals for the year. Being profitable is about playing the right hand at the right moment and making changes in your practice that maximize your strengths. So use these five critical steps to ensure your practice will be flush with success.

If you think that client relationships are built solely on successful diagnoses and treatments, think again! New research from the emerging field of neuroscience is yielding deeper understanding about the way people really think and the dominant role that emotions play in all human interactions, including the ones that play out in your practice.

The program will focus on smart marketing strategies and ideas to help you make careful, considered choices to attract new clients and work better with the ones you already have.

Typically, veterinary teams describe value in terms of veterinarian time or the equipment or technology used. In contrast, clients think of value in terms of the health of the pet. In this session you will learn and practice new ways to describe the value of your recommendation in ways that are more meaningful to clients.

In the mid 1970's, the National economy started to slow down while the number of veterinarians continued to increase. Concerns were expressed that too many veterinarians would be produced by the year 2000.