Client Relations & Marketing

Making your practice more profitable and positioning it for continued success isn't about luck. You don't roll the dice and hope to meet your medical and financial goals for the year. Being profitable is about playing the right hand at the right moment and making changes in your practice that maximize your strengths. So use these five critical steps to ensure your practice will be flush with success.

If you think that client relationships are built solely on successful diagnoses and treatments, think again! New research from the emerging field of neuroscience is yielding deeper understanding about the way people really think and the dominant role that emotions play in all human interactions, including the ones that play out in your practice.

The program will focus on smart marketing strategies and ideas to help you make careful, considered choices to attract new clients and work better with the ones you already have.

Typically, veterinary teams describe value in terms of veterinarian time or the equipment or technology used. In contrast, clients think of value in terms of the health of the pet. In this session you will learn and practice new ways to describe the value of your recommendation in ways that are more meaningful to clients.

In the mid 1970's, the National economy started to slow down while the number of veterinarians continued to increase. Concerns were expressed that too many veterinarians would be produced by the year 2000.

Animals serve many roles when it comes to energy and the planet. Their energy fields are far more expansive than ours – a dog's energy field is approximately 10 times that of a human's. A horse's field will encompass a large arena, and a cat's will fill an entire property.

This session starts with a discussion of the various definitions of 'client retention,' including a variety of parameters one can measure with regard to retention. Attendees will define the aspects of client retention most critical to their own hospital, then explore the various factors that might affect retention.

You know that only a veterinarian should remove ticks from pets. But do your clients know?

Tick trivia: A clinical quiz, answer 2C

No surprise: Your team will help you find your way.

Tick trivia: A clinical quiz, answer 2A

Q&A: What can receptionists do when clients are angry about the bill?

Tick trivia: A clinical quiz, answer 3B

Tick trivia: A clinical quiz, answer 3C

A simple craft project can comfort clients mourning a loss.

April Fool's! Learn about the Easter treats most dangerous to pets--seriously.

Ask Dr. Audrey Cook your questions about canine diabetes.

Tick trivia: A clinical quiz-References

Keep clients happy and pets healthy by providing crucial health information.

Use this form to help clients better recognize and understand heart disease in their pets.

A new Web resource says veterinarians are pet owners' best source of medicines for pets.

zoonosis tapeworms

zoonosis lyme

Consumer complaints are submitted by all types of people.

Fido and Fluffy can keep their owners calm during tough times.

Does social media really pay off? This article series will explain everything you need to know to successfully use online networking.

Schaumburg, Ill. -- Determined to combat Internet misinformation, the AVMA and WebMD have partnered to find a new way for pet owners to seek medical advice.

Which works best when clients don't pay?