New creative and innovative marketing initiatives (Proceedings)

Promoting Your Practice: Identifying your customers and reaching out to them. Discussions will include websites and print media, articles and advertorials, participation in public and collaborative events.

What is Marketing?

     • Marketing versus Advertising

     • Why market your practice

     • Who are your customers?

     • Where are they located

     • What are their demographics?

     • What kind of pets do they have?

     • How do you find out?

     • Existing Clients versus New Clients

What are they looking for in veterinary services?

     • High quality?

     • High technology?

     • High touch?

     • Great customer service?

     • Low price?

     • Just the minimum?

What do you tell them?

     • Why should they become your client?

     • Why should they remain your client?

     • How do you fulfill the client's and pet's veterinary needs?

How do you reach them?

     • Which media do they actively consume

     • Which media do they passively consume

What tools do you have at your disposal and what are their pros and cons?

Printed Media

     • Brochures

           o Tri-Folds

           o Packets

     • Puppy and Kitten Kits

     • Personal Letters

     • Newspaper Advertising

     • Magazine Advertising

     • Interviews

     • Advertorials

Radio Advertising

Text Messaging

     • Online Media

     • Websites

     • E-mail

     • Online stores

     • Social Media

     • Facebook

     • Twitter

     • Search Engines

Public and Collaborative Events

     • Open Houses

     • Free Seminars

     • Public Trade Shows

     • Rabies Clinics

     • Microchipping Clinics

     • School and club educational visits

     • Charitable events

     • Shelter work.

In-Clinic

     • Signage

     • Reminder Systems

     • Caller On Hold Adverting

     • In-clinic Marketing

Clinic Tours

     • Public

     • Clients

     • Clubs

     • Scouts

Client Education