Promoting Your Practice: Identifying your customers and reaching out to them. Discussions will include websites and print media, articles and advertorials, participation in public and collaborative events
Promoting Your Practice: Identifying your customers and reaching out to them. Discussions will include websites and print media, articles and advertorials, participation in public and collaborative events.
What is Marketing?
• Marketing versus Advertising
• Why market your practice
• Who are your customers?
• Where are they located
• What are their demographics?
• What kind of pets do they have?
• How do you find out?
• Existing Clients versus New Clients
What are they looking for in veterinary services?
• High quality?
• High technology?
• High touch?
• Great customer service?
• Low price?
• Just the minimum?
What do you tell them?
• Why should they become your client?
• Why should they remain your client?
• How do you fulfill the client's and pet's veterinary needs?
How do you reach them?
• Which media do they actively consume
• Which media do they passively consume
What tools do you have at your disposal and what are their pros and cons?
Printed Media
• Brochures
o Tri-Folds
o Packets
• Puppy and Kitten Kits
• Personal Letters
• Newspaper Advertising
• Magazine Advertising
• Interviews
• Advertorials
Radio Advertising
Text Messaging
• Online Media
• Websites
• Online stores
• Social Media
• Search Engines
Public and Collaborative Events
• Open Houses
• Free Seminars
• Public Trade Shows
• Rabies Clinics
• Microchipping Clinics
• School and club educational visits
• Charitable events
• Shelter work.
In-Clinic
• Signage
• Reminder Systems
• Caller On Hold Adverting
• In-clinic Marketing
Clinic Tours
• Public
• Clients
• Clubs
• Scouts
Client Education
Surveys find a lack of support for midlevel practitioners in the veterinary industry
July 18th 2024Surveys conducted separately by Veterinary Management Groups and American Association of Veterinary State Boards support better utilization of credentialed technicians as the solution to workforce issues
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