• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Pet insurance: Veterinary coverage that cares

August 1, 2010

Veterinary clients with pet insurance are willing to spend more to care for their pets.

It’s no surprise that clients with pet insurance are willing to spend more to care for their pets. But what is surprising is how few Americans understand the benefits.

 

Americans may live in one of the most advanced, progressive countries in the world, but as pet owners, they’re a little behind the times. The American Veterinary Medical Association Group Health and Life Insurance Trust (AVMA GHLIT) compiled data about pet insurance and found that European pet owners are much more likely than Americans to insure their four-legged friends. Here’s a look at where pet insurance is most prevalent, and what it could mean for your veterinary practice if more clients signed up.

Data source: 2008 Finnacord study

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

Commentary: The rising age of new pets with insurance is a good thing

 

Advertisement

Data sources: DVM Newsmagazine, March 2009, and AVMA GHLIT

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

Commentary: The rising age of new pets with insurance is a good thing

 

Data source: Kroger Personal Finance and PetFirst Healthcare

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

Commentary: The rising age of new pets with insurance is a good thing

 

Among people who have pet insurance, 88 percent would recommend it to others. Think clients hesitate because of the cost? The average pet insurance premium is $48 per month.

Source: Brakke Veterinary Practice Management Group study, Jan 2009

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

Commentary: The rising age of new pets with insurance is a good thing

Since 2005, the average age clients enroll their pets in insurance programs has risen from 1.3 to 2.9 years old. And Dr. Robin Downing, owner of the Downing Center for Animal Pain Management in Windsor, Colo., was initially taken aback by this trend. “I was surprised by that statistic,” she says. “Pet insurance is growing in popularity, so it would make sense for the age of enrollment to drop.”

But consider this: The age shift may be due to more clients learning about pet insurance and enrolling their four-legged friends. “I have clients with 3-, 4-, and 5-year-old pets who’ve never considered insurance but now understand how much money it can save them,” Dr. Downing says. “They’re really starting to understand that pet insurance is an investment in their pet’s future.” One client with a particularly accident-prone dog has saved thousands of dollars in the last five years thanks to pet insurance.

On further reflection, Dr. Downing says she’s encouraged by the shift—that it shows humans’ ever-changing relationship with their pets. “This reflects the reality that, in our culture, pets have become members of the family,” Dr. Downing says. “Pet owners no longer ask, ‘Will I feed my children or my dog?’ They ask, ‘How will I feed them both?’” That kind of bond should result in more clients purchasing pet insurance in the coming years—a healthy measure for both your patients and your practice’s bottom line.

The complete package:

Pet owners with veterinary pet insurance by country

Average amount client will spend before opting to stop treatment

Average age of pets when clients enroll them in insurance programs

How clients learn about pet insurance

Commentary: The rising age of new pets with insurance is a good thing

Related Content:

Client Relations & Marketing
Treating patients with spectrum of care in mind
Treating patients with spectrum of care in mind
 BluePrints Veterinary Marketing Group awarded 2 Gold VETTY Awards
BluePrints Veterinary Marketing Group awarded 2 Gold VETTY Awards
3 tips for marketing veterinary dental services
3 tips for marketing veterinary dental services

Advertisement

Latest News

Q&A with a keynote: Jan Bellows, DVM, DAVDC, DABVP, FAVD

Proper praise for a flourishing team environment

Chronic feline pain from all perspectives

Veterinary training to expand in Ontario with government investment

View More Latest News
Advertisement