Client Relations & Marketing

No website expresses empathy for a sick and dying pet. No website puts a hand on a client's shoulder.

Looking for an easy way to lure in new clients? Here's a small token of appreciation that shows off your practice.

Getting your team involved is an important step in educating clients about parasites. Closing your doors for a few hours might be the best way to initiate this training.

The graceful shape of a cat's face. The watchful eye of a dog. The smile of a grateful client. These are the faces of veterinary care. They keep us going and can help us succeed in practice, conquer our mountains, and be the best veterinarians we can be.

Here are four ways to strengthen your relationship with clients.

Conquer clients' fears at the veterinary practice with these communication tips.

Regular brushing is key to a pet's overall dental health, so use this handout to help educate your clients about home care.

Promote dental health by showing your clients how to keep their pets' teeth clean.

Create new clients while their pets get groomed

In this online on-demand archived Webinar, Kirk Cito, DVM, and Jay Stewart, DVM, provide an overview of why, in this current economic climate, it's critical to innovate and adjust your practice offerings and services to continue building client relationships that benefit your practice, your patients and your clients. (1 CE credit)

Earnest Ward, Jr, DVM, and Gina Toman, RVT, credit the strength of their practice to excellent client communication and compliance through education. In this online on-demand archived Webinar they share their client visit strategy and explain how they leverage their staff and deliver a unified message that helps clients understand the value of the services they provide. (1 CE credit)

Veterinarians in the emergency room and cancer wards can bond with clients, too. Find the warm and fuzzies in any hospital.

A survey helps you gather fees on price-sensitive services and illustrates how important it is for you to handle incoming calls appropriately.

Don't confuse your clients. Convince them of the best plan first to protect the health of pets in your clinic.

Low-cost clinics provide the bare minimum. Start showing-and telling-your clients and community that your practice's high-quality veterinary care is the well-balanced meal pets need.

Try this "parasite drive" and save lives.

Clear up the confusion about this oft-misunderstood resource to help your clients pay for services.

How concerned should we be with the threat of canine influenza? And how should we contain the virus if we have an outbreak in the area?

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.

Fort Collins, Colo. - Often, veterinarians cite client relationships as one of their most difficult challenges.

See you on the slopes.

When your clients need to wait beyond their appointment time, don't leave them in the cold.

Our practice has Facebook and Twitter profiles, but we're looking for additional marketing opportunities. What should we try next?

Quiz: Holiday myths debunked (3-Fact)

Quiz: Holiday myths debunked (8-Fact)

Pets aren't always the perfect holiday gift. Here's what to consider before you bestow a fur ball upon an unsuspecting someone.