Client Relations & Marketing

The living ones are easy. It's the strange or emotional stories of pets who pass that can haunt veterinary practitioners and lead to strange and thought-provoking encounters with clients.

When life gives you a veterinary mobile unit that looks like an ice cream truck, you might as well sell popsicles.

Veterinary cancer specialist Dr. Sue Ettinger has learned the hard way that client communication isn't one-size-fits-all.

We did, and then we drew this cartoon.

Is taking a look behind the scenes of veterinary practice a useful teaching tool or management bullying?

In which we shamelessly self-promote our books by pointing out how we've thought through your biggest problems and solved them ALL (mostly). (Note: We're giving away free content from the book here. Really. Like scheduling tools, employee incentive programs and more.)

Hints to help you track whats changedand what hasnt.

Use this handout to show clients this should not be the first training method of choice.

Veterinary practices are turning to dentistry as a way to replace lost spay and neuter revenue and encourage regular visits. Heres how to get started.

This CVC educator has a lesson for all you other hard-working practice managers: Use tech, don't get abused by tech.

A CVC attendee gave us a trio of veterinary dental client-compliance tips for you to chew on.

Use these informational social media posts to educate veterinary clients on otitis externa and other ear-related diseases.

To save a kitten, a veterinary technician like me can't help but share good advice to see the veterinarian, whether it's in the feed store, the grocery store or anywhere. But sometimes trying to help just gets you a slap in the face (not literally).

Bone is pretty amazing tissueconstraining and directing the forces of muscle, and adapting under heavy loads. So, can you apply that metaphor to your client communication? Veterinary surgeon Dr. David Dycus explains how poor communication led to one super smelly cat, and offers tips getting clients to follow your fracture management recommendations.

CVC educator Bash Halow, LVT, CVPM, is afire with excitement about the power of the "push notification" to connect to veterinary hospital clients.

This five-week program will give you one concrete step to take each week that will get you on a path to more client visits. It's free. It's easy.

Clients rubbing their chins over feline chin acne? Give them a guide to causes, signs, diagnosis and treatment.

Results from a Human Animal Bond Research Initiative and American Animal Hospital Association survey reveal a link between owner knowledge of the scientific benefits of the human-animal bond and the veterinary care they provide.

Veterinary orthopedic surgeon Dr. David Dycus weighs in with client communication considerations for surgery vs. orthotics.

Well, most of the time. With education. So put on your teaching caps and meet these clients where they are (so you can lead them where you need them to go).

... but here are client communication and philosophical tips for the moments in a veterinary hospital when a pet's age and difficult diagnoses and prognoses come together.

ELise Christensen, DVM, DACVB, gives the framework for creating a treatment plan.

Mark Opperman has two ways you can get your clients to agree to this needed yet expensive veterinary health service.

Consider these scripts when fielding questions from veterinary clients about the cost of flea, tick and heartworm preventives.

OK... maybe not 100%. But these five strategies can help increase client compliance with parasite prevention products.

These days, there may be fewer f-bombs from your favorite CVC speaker and dvm360 contributor, but McVey still brings the heat when it comes to the toughest issues in veterinary medicine.

2016 dvm360/VHMA Practice Manager of the Year finalist Amy Jensen was hesitant to invest in cold laser therapy, but the risk is paying off thanks to smart pricing plans and comprehensive marketing (and the fact that it actually works).

A veterinarian's version of a horror story is a state board inquiry. But trust us, you can escape alive.