Stop talking!" Pet owner communication fails
Veterinary cancer specialist Dr. Sue Ettinger has learned the hard way that client communication isn't one-size-fits-all.
You can be present in the conversation. You can be compassionately concerned about both the pet and the client in front of you. You can be determined to provide helpful information. And yet you can still wind up with someone's hand in your face.
As a veterinary cancer specialist, CVC educator Sue Ettinger, DVM, DACVIM (oncology), is no stranger to difficult conversations. Watch the video to hear about a communication breakdown from her own career and how she attempts to get it right.