Client Relations & Marketing

The notion that excellent veterinary care is enough to attract and keep clients and set you apart from other practices is outdated. The new differentiator is client experience, and knowing what your clients want will require research.

The Veterinary Hospital Managers Association shares Insider's Insights data on who's talking to pet owners about financing optionsand when they're broaching the topic.

Three choices for the killer (literally) cat in your life.

When a flea, tick or heartworm preventive doesn't work, this veterinary practice manager doesn't point fingers. Here's why.

If cleanings and extractions aren't flowing like water spray during dental procedures, let veterinry dentistry advocate Dave Nicol, BVMS, get you pumped.

The era of one-size-fits-all neutering advice has come to an end. Its time to move from recommendations to conversations.

Some of us want attention when we're hurting. Clients should know their pets tend to bury the fact.

Your veterinary client is still confused about online pharmacies and you still dont know what to say. Use these ideas to get started.

You veterinary clients can start here when it comes to training their feline friend.

6 ideas to keep clients content while they wait in your veterinary practice.

Better vaccinations, kinder physical exams and taking time to relax and reward pets in the veterinary practice are all crucial parts of creating a lower-stress visit. But if you don't tell pet owners why you're doing and why, you're leaving it to them to guess.

Serving up some raw honesty with a side of complete idiocy at your next holiday dinner party.

By skipping the simple solution and taking the route to what's easy, we trade quality for convenience, inside and outside of a veterinary clinic.

This skill centers the pets focus on you and encourages positive engagement.

A study by analyst John Volk on behalf of the North American Pet Health Insurance Association uncovered some key findings that may surprise youand some you likely knew all along.

Dr. Robin Downing was one of (if not the) first person in the veterinary world to note that human dentists were doing one thing very, very right. What is it, and how can it help pets in pain?

We made a list and checked it twice. Make sure you didn't miss any of these articles your colleagues gobbled up this year.

When pet owners file a negligence complaint against a specialty clinic, the state board finds a problem with the referring DVM's medical records.

Educate veterinary clients to help you get to the bottom of cats' behavioral issues by taking advantage of their smartphones. Snapchat filters optional.

One practice's flowchart of success. (Note: Results may vary.)

Veterinary practice managers are poised to do big things in the futureif they set themselves up for success. We've got insider info to do just that.

An MBA/CVPM weighs in on what it takes to manage a clinic.

They've already done the hard part by getting invested in their pets' diets.

Exclusive data points to how veterinary practice has changedand predicts what's in store for the future for the veterinary team.

Tips for introverted veterinary professionals to survive in an extraverted profession.

Feline heartworm has been diagnosed in all 50 states, and it was important enough the American Association of Feline Practitioners crafted an entire campaign about it. So why don't veterinary technicians talk about preventive care as much as we could?

Paying attention to generational differences in your clients is about more than millennials. Take a look at what your older veterinary clients want from you.

Veterinary IT and digital marketing consultant Eric Garcia is on a mission to spread the word about the benefits of digital sabbaticals, why veterinarians need them and tips to make them smooth and safe.

If youre a veterinarian curious about pet food formulations, good luck. Vetting companies and the people who design their diets is hard workand its not all in one place.

Veterinary professionals, take these elementary steps to protect your mental health. Plus, a printable flowchart on the differences between burnout and compassion fatigue.