Client Relations & Marketing

You can't guarantee parasite preventives will work perfectly EVERY TIME. And you can't make pet owners use veterinary approved preventives and use them correctly EVERY TIME. But when a parasite outbreak happens, here's how to ask the right questions and remind everyone to educate clients EVERY TIME.

Veterinarians seek to reduce the prevalence of inherited disorders in companion animals without condemning or stigmatizing specific breeds.

Can these relationships be saved? A choose-your-own adventure.

Believe it or not, millennials might not be the only problem here. If your veterinary practice is reminiscent of a current-day classic rock show, you may need to cut the leather and leopard print out of your act and get with modern times before your show gets cancelled.

Want more web traffic? Got 60 seconds? Goodlisten to Bash Halow.

If your reception area could use a refresh, start with the reception desk says veterinary architect Heather Lewis. That one change will make a big difference in your space.

Knowing why youre struggling is important, so its not helpful to label every negative experience in the veterinary profession as compassion fatigue. When I took an honest look at how I was feeling, I wasnt running out of compassion. My fatigue stemmed from making ethical decisions within the boundaries of clients (often) illogical values or unreasonable budgets.

Look, we cant go home with our clients to make sure theyre following our advice. But we can offer them classes to make sure theyre getting the knowledge to offer the care their pets need.

Companies can get burned online when employees accidentally post personal comments on company accounts or on company websites or accidentally expose customer information. Here's a tip to keep your work social media device free and clear.

The Veterinary Hospital Managers Association shares Insider's Insights data on who's talking to pet owners about financing optionsand when they're broaching the topic.

Three choices for the killer (literally) cat in your life.

When a flea, tick or heartworm preventive doesn't work, this veterinary practice manager doesn't point fingers. Here's why.

If cleanings and extractions aren't flowing like water spray during dental procedures, let veterinry dentistry advocate Dave Nicol, BVMS, get you pumped.

The era of one-size-fits-all neutering advice has come to an end. Its time to move from recommendations to conversations.

Some of us want attention when we're hurting. Clients should know their pets tend to bury the fact.

Your veterinary client is still confused about online pharmacies and you still dont know what to say. Use these ideas to get started.

You veterinary clients can start here when it comes to training their feline friend.

6 ideas to keep clients content while they wait in your veterinary practice.

Better vaccinations, kinder physical exams and taking time to relax and reward pets in the veterinary practice are all crucial parts of creating a lower-stress visit. But if you don't tell pet owners why you're doing and why, you're leaving it to them to guess.

Serving up some raw honesty with a side of complete idiocy at your next holiday dinner party.

By skipping the simple solution and taking the route to what's easy, we trade quality for convenience, inside and outside of a veterinary clinic.

This skill centers the pets focus on you and encourages positive engagement.

A study by analyst John Volk on behalf of the North American Pet Health Insurance Association uncovered some key findings that may surprise youand some you likely knew all along.

Dr. Robin Downing was one of (if not the) first person in the veterinary world to note that human dentists were doing one thing very, very right. What is it, and how can it help pets in pain?

We made a list and checked it twice. Make sure you didn't miss any of these articles your colleagues gobbled up this year.

When pet owners file a negligence complaint against a specialty clinic, the state board finds a problem with the referring DVM's medical records.

Educate veterinary clients to help you get to the bottom of cats' behavioral issues by taking advantage of their smartphones. Snapchat filters optional.

One practice's flowchart of success. (Note: Results may vary.)