 Hospital Management Editor Mark Opperman is a certified veterinary practice manager and owner of VMC Inc., a veterinary consulting firm based in Evergreen Colo. Through his firm, he has consulted with more than 800 veterinary hospitals throughout North America, providing assistance in associate hiring, partnership formation, exit strategies, employee issues, profitability, efficiency, and more. He has lectured worldwide at meetings such as Fetch dvm360 conference (formerly CVC), the North American Veterinary Conference, the World Small Animal Veterinary Conference, the Denmark Annual Congress, and the London Veterinary Forum. Opperman founded the Veterinary Hospital Managers Association and served as president until 1993. Through his VMC School of Veterinary Practice Management, he has trained more than 250 practice managers.

	Recently, a veterinary associate expressed to the dvm360 team her feeling that video recording exam room interactions at her practice-ostensibly to observe communication techniques-wound up being "a stick to beat everyone about tiny detail."

	That might mean a failure at that practice to use the video correctly, says CVC educator Mark Opperman, CVPM.

	"This isn't something we're using to find fault," he says of practices he consults with. Instead, these exam room interactions help improve the client experience and ultimately the practice's bottom line.

Expert Interviews

Personnel Management

Technology

Client Relations & Marketing

Is taking a look behind the scenes of veterinary practice a useful teaching tool or management bullying?

Don't misuse your exam room video

Latest News