Client Relations & Marketing

The world of veterinary medicine is always evolving. Should we really be staying stuck in time to keep private practices safe from corporate medicine?

CVC educator Dr. ELise Christensen, DACVB, offers at-home behavior modification strategies veterinarians and team members can offer to clients.

Does the corporate boogeyman have you worried that independent private practice wont be an option in the future? Our panel of experts is here to help.

"Corporate medicine" means different things to different people, and those differences of opinion are creating fragments in the profession. We're busting out the big question: Can we come together, or is it up to everyone to go their own way?

A customizable letter brought an average of 128 lapsed clients per veterinary practice in six monthsand they spent around $20,000. Could the free tool work for your veterinary hospital too?

Pets with dermatologic issues can easily overwhelm their owners with the treatments they require. But veterinary technicians have the power to lighten and enlighten their loads.

Two recent studies indicate that the local anesthetic is effective for postoperative analgesia and seems to lack toxic effects in cats.

There are good ways to assist with costs after the window for pet insurance has passed.

Be yourself. Make pet owners forget those highly visible, "bad apple" vets and the shade they bring to the profession.

Have YOU ever had to explain your job title to an Uber driver? Ken Yagi has, and part of the reason he's in favor of the title change to registered veterinary nurse.

Your clients are confused and anxious and they want answers. Use this free team training to take the trauma out of the talk.

No closed-for-construction days here. Find out how Village Veterinary Clinic of Hamburg continued business as usual while building their dream clinic next door.

Dr. Jenifer Chatfield says it's all about responsibilityfor pet owners of all stripes and scales.

Managing a one-time case of otitis is bad enough. Treating difficult cases? Insert exasperated sounds here. Dont worry, weve got your back.

You could be the next dvm360/VHMA Practice Manager of the Year. All it takes is a short survey, a few thoughtful responses and, yes, a willingness to brag about all of the great things youve done to make happy team members, grow revenue and to create a healing environment in your veterinary practice.

Our writer told veterinary team members to cover zoonotic diseases in their clients' new puppy and kitten visits. This state veterinarian wants you all to know your state veterinarian is an excellent resource.

Don't short-change the hard work that goes into dental work by calling it just a "cleaning" in front of clients. Two veterinary dentists sound off on their favorite terminologyand why.

You hate to see these painful areas in your veterinary patients. Pass on this handout to help your clients overcome themand prevent them.

Weve scoured our site to bring you a collection of some of our favorite senior care tips to use in your veterinary clinic and to send home with your clients.

Pet owners every day are asking that questionor thinking itwhen it comes to your veterinary practice. Consider this new survey from a veterinary smartphone app company.

Inexpensive postcards and personalized messages from Mom beat computer-generated welcome packets any day to wow new pet owners in our area.

Does a legacy of above-and-beyond client service hold up to hard-and-fast rules in a veterinary practice?

Weve combed (see what we did there?) through our archive to bring you the best reader-submitted tips to combat fleas.

Not all canine dental treats are created equal. Use this chart in your veterinary hospital to help dog owners find the best chews for their pets.

Make sure clients are aware of the signs of heart disease with this in-depth infographic.

Dr. ELise Christensen shares a few her favorite medication options for fast fixes during situational anxiety, panic and phobia.

Let's be real here: giving clients the ''tick talk'' gets repetitive. Here are a few suggestions to overcome common objections.

When transitioning a pet to a new diet, think like the tortoise, not the hare.