Client Relations & Marketing
A heartfelt infographic on heart disease
Make sure clients are aware of the signs of heart disease with this in-depth infographic.
3 medications for triggered pets
Dr. ELise Christensen shares a few her favorite medication options for fast fixes during situational anxiety, panic and phobia.
Talking to ticked off clients
Let's be real here: giving clients the ''tick talk'' gets repetitive. Here are a few suggestions to overcome common objections.
Slow and steady wins the transition to a new veterinary diet
When transitioning a pet to a new diet, think like the tortoise, not the hare.
Client handout: Creating a tick-free zone in the backyard
Ticks can carry nasty diseases. Help your clients keep their backyards inhospitable by sharing these tips.
The perfect veterinary exam: A dvm360 diagram
When the stars align, you have that perfect exam. Other times ... not so much. Um, hey, is your arm bleeding?
Flowchart: How to talk about preventive care plans
Train your team on how to talk wellness packages with clients using this sample flowchart.
Parasite preventives: Offer less to get more
Though it may sound counterintuitive, offering fewer choices for flea and tick control can lead to more sales and more satisfied veterinary clients.
Data: Brachycephalic breeds suffer higher incidences of non-respiratory diseases
Are brachycephalic breeds doomed for a lifetime of poor health? New data does not look promising for the pug and its fellow flat-nosed friends.
Create a targeted veterinary marketing campaign
Follow these step-by-step instructions from AVImark to uncover the right client mix for your next campaign.
Client handout: Ultrasound FAQ
Give your veterinary clients the basics on what to expect and how to prepare.
Dancing around online veterinary diagnosis: Difficulties in the digital age
It doesnt matter how close you were in high school. Its better not to say anything remotely definitive when you get a what is this? Facebook message about a friends pet.
Senior pets: Living on the edge
Are your senior patients (especially senior cats) getting the regular care they need at your clinic?
Two ideas for talking about ticks on social media
Looking for new ways to bring up tick preventives on your veterinary practices Facebook account? Weve got posts for that.
Needs care, no $$
When the client cant pay, know what to do and say. Expert and CVC speaker Danielle Russ, BS, BA, AS, LVT, says that there are silver linings you can give to these bleak situations.
The veterinary customer: What's urgent, what's important and what's neither
The customer controls more of your veterinary practice than you think. Its time to sort out your priorities and understand what will fix that 20 percent loss of clients most businesses experience.
"The dog has eye oogies. Do I need to come in?"
Spell out some major causes of ocular discharge for veterinary clients with a little guidance on whether it's an emergency or something for the next wellness visit.
CVC West Conversion
CVC East Conversion Front Page
CVC West Conversion Front Page
CVC Central Conversion
CVC Central Conversion Front Page
It's a marathon, not a sprint: Don't give up on selling parasite prevention
Despite the ubiquity of big-box-store loss-leader promotions, there is a future for flea, tick and heartworm preventive sales in your veterinary practice.
Veterinary tick removal handout
Give brave pet owners this handout for tackling tick infestations on their pets at home.
Motivating clients to provide flea control
Are your veterinary clients kinda "meh" when it comes to flea control? Here are the most motivating factors to consider the next time you make recommendations.
Client handout: How to win the barking dog battle
Have your veterinary clients try these tips for more peaceful pooches.
Posts and tweets about Maine coon cats
Show these gentle, fluffy giants some love with these breed of the month social media posts.
''You're gonna shave WHERE?!''
Your clients may be fonder of Goldie's golden locks than you imagine. So we before you shave that gorgeous mane for an ultrasound exam, make sure you educate veterinary clients about their pet's new haircut.
Client handout: How to conduct a limited-antigen diet trial
Help pet owners get a handle on their pets nutrition needs with this printable tool.
Should DVMs sell pet food?
If the answer to either of these two questions is "yes," then ABSOLUTELY your veterinary hospital needs to sell pet food to pet owners, according to Ernie Ward, DVM.