Client Relations & Marketing

Exclusive data points to how veterinary practice has changedand predicts what's in store for the future for the veterinary team.

Tips for introverted veterinary professionals to survive in an extraverted profession.

Feline heartworm has been diagnosed in all 50 states, and it was important enough the American Association of Feline Practitioners crafted an entire campaign about it. So why don't veterinary technicians talk about preventive care as much as we could?

Paying attention to generational differences in your clients is about more than millennials. Take a look at what your older veterinary clients want from you.

Veterinary IT and digital marketing consultant Eric Garcia is on a mission to spread the word about the benefits of digital sabbaticals, why veterinarians need them and tips to make them smooth and safe.

If youre a veterinarian curious about pet food formulations, good luck. Vetting companies and the people who design their diets is hard workand its not all in one place.

Veterinary professionals, take these elementary steps to protect your mental health. Plus, a printable flowchart on the differences between burnout and compassion fatigue.

This veterinary hospital's window decorating contest won them new businessand brought them closer to their clients and each other.

Some veterinary hospitals build hospitality stations with pleasant-smelling extras, and others skip the design and go straight for the smell. Take your pick, just do it. We can smell your hospital from over here ...

Like all small breeds, these lovably feisty companions have a few risk factors that come with the territory.

Price cuts put smiles on veterinary clients faces. But your practice can suffer if you overuse them. Then what do you do?

Use these communication techniques to talk about a chronic but treatable disease like Cushing's.

This veterinary behavior specialist says youre reading your patients all wrong. Bonus: The simplest, most important low-stress practice tip everyone in the veterinary world can use.

In response to a recent installment of The Dilemma, a California veterinarian offers two main recommendations for a smooth board review: Keep excellent medical records, and never alter them.

Your patient is miserable, your client is annoyed and it's not getting better. Here's some data that points to the biggest problems with dermatology cases and some advice on how to address it.

Veterinary anesthesiologist says we have an obligation to use every available tool to comfort patients and clients.

Dr. Ernie Ward has been paying close attention to the younger generation of pet owners for years. Now he has a few cheat codes (remember those?) to help veterinarians out when it comes to dealing with Gen Y.

How do you build a client base from zero? Can you mix business with friendship? Are there benefits to starting small? Trent Eddy, DVM, of Ironhorse Veterinary Care in Leawood, Kansas, a 1-year-old startup, shares advice for fellow and future entrepreneurs.

Dr. Robin Downing smacks us all on the forehead with this brilliant tip for better veterinary care for your patients in pain.

Dr. Mike Paul reflects on his humble beginnings, veterinary inspiration and the future of a reality TV-style profession.

Youve got personality, and regardless of where you lie on the introvert-extrovert spectrum, you can be you and a brilliant veterinarian at the same time.

If youre a general veterinary practitioner, these strategies can help you get more comfortable with a topic you may dread.

Downing describes her latest research on clinical bioethics and what it means for the veterinary professionand we nerd out, bigtime.

Youre not crazy. Change and innovation are happening faster everywhere, including veterinary practice. Heres your gut check so youre not left out of the glorious future of pet care.

CVC educator and compassion fatigue expert Kimberly Pope-Robinson tells us that veterinarians and team members can experience the same traumas as human doctors and nurses.

The clinic must continue to operate if the owner is sick or worse.

An honest assessment of veterinarians' hang-ups with technology and a path to move forward.