Client Relations & Marketing

You veterinary clients can start here when it comes to training their feline friend.

6 ideas to keep clients content while they wait in your veterinary practice.

Better vaccinations, kinder physical exams and taking time to relax and reward pets in the veterinary practice are all crucial parts of creating a lower-stress visit. But if you don't tell pet owners why you're doing and why, you're leaving it to them to guess.

Serving up some raw honesty with a side of complete idiocy at your next holiday dinner party.

By skipping the simple solution and taking the route to what's easy, we trade quality for convenience, inside and outside of a veterinary clinic.

This skill centers the pets focus on you and encourages positive engagement.

A study by analyst John Volk on behalf of the North American Pet Health Insurance Association uncovered some key findings that may surprise youand some you likely knew all along.

Dr. Robin Downing was one of (if not the) first person in the veterinary world to note that human dentists were doing one thing very, very right. What is it, and how can it help pets in pain?

We made a list and checked it twice. Make sure you didn't miss any of these articles your colleagues gobbled up this year.

Educate veterinary clients to help you get to the bottom of cats' behavioral issues by taking advantage of their smartphones. Snapchat filters optional.

One practice's flowchart of success. (Note: Results may vary.)

Veterinary practice managers are poised to do big things in the futureif they set themselves up for success. We've got insider info to do just that.

An MBA/CVPM weighs in on what it takes to manage a clinic.

They've already done the hard part by getting invested in their pets' diets.

Exclusive data points to how veterinary practice has changedand predicts what's in store for the future for the veterinary team.

Tips for introverted veterinary professionals to survive in an extraverted profession.

Feline heartworm has been diagnosed in all 50 states, and it was important enough the American Association of Feline Practitioners crafted an entire campaign about it. So why don't veterinary technicians talk about preventive care as much as we could?

Paying attention to generational differences in your clients is about more than millennials. Take a look at what your older veterinary clients want from you.

Veterinary IT and digital marketing consultant Eric Garcia is on a mission to spread the word about the benefits of digital sabbaticals, why veterinarians need them and tips to make them smooth and safe.

If youre a veterinarian curious about pet food formulations, good luck. Vetting companies and the people who design their diets is hard workand its not all in one place.

Veterinary professionals, take these elementary steps to protect your mental health. Plus, a printable flowchart on the differences between burnout and compassion fatigue.

This veterinary hospital's window decorating contest won them new businessand brought them closer to their clients and each other.

Some veterinary hospitals build hospitality stations with pleasant-smelling extras, and others skip the design and go straight for the smell. Take your pick, just do it. We can smell your hospital from over here ...

To my veterinary clients. And I don't feel bad about it.

Like all small breeds, these lovably feisty companions have a few risk factors that come with the territory.

Price cuts put smiles on veterinary clients faces. But your practice can suffer if you overuse them. Then what do you do?

Use these communication techniques to talk about a chronic but treatable disease like Cushing's.

This veterinary behavior specialist says youre reading your patients all wrong. Bonus: The simplest, most important low-stress practice tip everyone in the veterinary world can use.