Client Relations & Marketing

Don't just hand your clients business cards of trainers youve never met and know nothing about. Commit to partnering with a trainer to improve your patients health.

What Disney's Who Framed Roger Rabbit can teach us about the veterinary client experience.

Weve collected some of the best veterinary dermatology hacks and work-arounds on dvm360.com in the past few years. They touch on dermatology, oncology, parasitology, client education and more. Steal at will.

Here's what your colleagues are doing to market to owners of senior pets, plus, some strategies for better client compliance along the way.

Dont let your veterinary practice commit these feline faux pa(w)s with old, painful cats.

Use this client handout to let veterinary clients know when and why the use of a muzzle might be a necessity.

New technology allows in the field quantification of parasite burden so you can get on with treatment.

Your response? Try these communication remedies for at-home dermatologic treatments gleaned from Dr. Google. The goal: Help the pet without shaming the client.

What do you do when you find a microchip at your veterinary practice and the pet owner says "no," you can't scan it? Here's how I handle it.

How many times have you heard, "It must be so fun to play with puppies all day!"?

These mites cause hair loss, red skin, scabbing and lots of itching and scratching for your veterinary clients' dogs. Tell 'em all about it with this PDF handout.

This information for your veterinary clients is truly a life-saver!

Consider this case study and ask yourself: Do you want to change things for the pets that visit your practice?

Youve probably heard of Dr. Marty Becker. And if youve heard of Dr. Marty Becker, chances are youve heard of his dream of every veterinary practice transforming into a Fear Free practice.

The world of veterinary medicine is always evolving. Should we really be staying stuck in time to keep private practices safe from corporate medicine?

CVC educator Dr. ELise Christensen, DACVB, offers at-home behavior modification strategies veterinarians and team members can offer to clients.

Does the corporate boogeyman have you worried that independent private practice wont be an option in the future? Our panel of experts is here to help.

"Corporate medicine" means different things to different people, and those differences of opinion are creating fragments in the profession. We're busting out the big question: Can we come together, or is it up to everyone to go their own way?

A customizable letter brought an average of 128 lapsed clients per veterinary practice in six monthsand they spent around $20,000. Could the free tool work for your veterinary hospital too?

Pets with dermatologic issues can easily overwhelm their owners with the treatments they require. But veterinary technicians have the power to lighten and enlighten their loads.

Two recent studies indicate that the local anesthetic is effective for postoperative analgesia and seems to lack toxic effects in cats.

There are good ways to assist with costs after the window for pet insurance has passed.

Be yourself. Make pet owners forget those highly visible, "bad apple" vets and the shade they bring to the profession.

Heres a look at whos handling the majority of client communication on behavior issues, as well as tips from an all-star veterinary practice.

Have YOU ever had to explain your job title to an Uber driver? Ken Yagi has, and part of the reason he's in favor of the title change to registered veterinary nurse.

Your clients are confused and anxious and they want answers. Use this free team training to take the trauma out of the talk.

No closed-for-construction days here. Find out how Village Veterinary Clinic of Hamburg continued business as usual while building their dream clinic next door.

Dr. Jenifer Chatfield says it's all about responsibilityfor pet owners of all stripes and scales.