Client Relations & Marketing

Bone is pretty amazing tissueconstraining and directing the forces of muscle, and adapting under heavy loads. So, can you apply that metaphor to your client communication? Veterinary surgeon Dr. David Dycus explains how poor communication led to one super smelly cat, and offers tips getting clients to follow your fracture management recommendations.

CVC educator Bash Halow, LVT, CVPM, is afire with excitement about the power of the "push notification" to connect to veterinary hospital clients.

This five-week program will give you one concrete step to take each week that will get you on a path to more client visits. It's free. It's easy.

Clients rubbing their chins over feline chin acne? Give them a guide to causes, signs, diagnosis and treatment.

Results from a Human Animal Bond Research Initiative and American Animal Hospital Association survey reveal a link between owner knowledge of the scientific benefits of the human-animal bond and the veterinary care they provide.

Veterinary orthopedic surgeon Dr. David Dycus weighs in with client communication considerations for surgery vs. orthotics.

Well, most of the time. With education. So put on your teaching caps and meet these clients where they are (so you can lead them where you need them to go).

... but here are client communication and philosophical tips for the moments in a veterinary hospital when a pet's age and difficult diagnoses and prognoses come together.

ELise Christensen, DVM, DACVB, gives the framework for creating a treatment plan.

Consider these scripts when fielding questions from veterinary clients about the cost of flea, tick and heartworm preventives.

OK... maybe not 100%. But these five strategies can help increase client compliance with parasite prevention products.

These days, there may be fewer f-bombs from your favorite CVC speaker and dvm360 contributor, but McVey still brings the heat when it comes to the toughest issues in veterinary medicine.

2016 dvm360/VHMA Practice Manager of the Year finalist Amy Jensen was hesitant to invest in cold laser therapy, but the risk is paying off thanks to smart pricing plans and comprehensive marketing (and the fact that it actually works).

A veterinarian's version of a horror story is a state board inquiry. But trust us, you can escape alive.

Mark Opperman, CVPM, says not only should you know this number, but you should also be working to improve it.

I scribbled down some good advice for practice managers and practice owners from a past Veterinary Economics article contest winner at a Kansas City practice manager association meeting.

Lap of Love's Dr. Mary Gardner discusses the "budgets" pet owners face with sick and aged pets.

CVC educator Karen Felsted, CPA, MS, DVM, CVPM lays out the need to explain fully the value of the medicine you provide and the ways to pay for it.

Do your veterinary rehabilitation service need some marketing rehab? Get in the underwater treadmill with us and we'll help flex those flabby client-acquisition muscles.

Our visits are action-packed, and our clients are time-strapped. But at our veterinary hospital, DVMs and technicians make sure we don't miss some crucial questions about home life and history for our patients.

7 tips for a client focus group to give you and your veterinary practice truly actionable (and inspiring) feedback.

Pet owners will vote with their moneyand do to veterinarians who understand behavior.

Results from dvm360s 2015 survey shed light on how euthanasia has changed (and hasnt changed) since 2012.

Dr. Karen Felsted offers suggestions to help clients pay for costly conditions like diabetes management.

Is your veterinary team tired of having the flea, tick, heartworm, parasite talks with pet owners? Look for the stark piece of data or the emotional hook to get them engaged again.

Are you an introverted veterinarian whos drained by human interaction? Youre not alone (although you probably wish you were).

Here's how to open the door to more adherence from veterinary clients and make your program a better fit.

We're not selling you on pet insurance here. But if you're sold on pet insurance and want your veterinary clients sold on it too, here are steps to make that happen.