Client Relations & Marketing

I scribbled down some good advice for practice managers and practice owners from a past Veterinary Economics article contest winner at a Kansas City practice manager association meeting.

Lap of Love's Dr. Mary Gardner discusses the "budgets" pet owners face with sick and aged pets.

CVC educator Karen Felsted, CPA, MS, DVM, CVPM lays out the need to explain fully the value of the medicine you provide and the ways to pay for it.

Do your veterinary rehabilitation service need some marketing rehab? Get in the underwater treadmill with us and we'll help flex those flabby client-acquisition muscles.

Our visits are action-packed, and our clients are time-strapped. But at our veterinary hospital, DVMs and technicians make sure we don't miss some crucial questions about home life and history for our patients.

7 tips for a client focus group to give you and your veterinary practice truly actionable (and inspiring) feedback.

Pet owners will vote with their moneyand do to veterinarians who understand behavior.

Results from dvm360s 2015 survey shed light on how euthanasia has changed (and hasnt changed) since 2012.

Dr. Karen Felsted offers suggestions to help clients pay for costly conditions like diabetes management.

Are you an introverted veterinarian whos drained by human interaction? Youre not alone (although you probably wish you were).

Here's how to open the door to more adherence from veterinary clients and make your program a better fit.

We're not selling you on pet insurance here. But if you're sold on pet insurance and want your veterinary clients sold on it too, here are steps to make that happen.

Unless we regularly communicate that rabies is a real and serious threat, the disease can easily become the 'boogeyman' of veterinary medicine--a mythical threat used to force pets to get more shots.

You know your efforts benefit the patients in your veterinary practice-but the effect on pet owners is important too.

Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.

And in a world of veterinarians who aren't as interested in business and need someone there to help manage, guide and analyze, well, there's the CVPMs.

Behavior problems can fracture owner-pet bond. Help your veterinary clients. Be their hero.

In Trupanion insurance claims, find out which orthopedic conditions are most expensive, which breeds are most prone to fractures, and which breeds most commonly claim for musculoskeletal injuries and illnesses.

According to a study by NC State, your veterinary clients' beliefs in an afterlife for their pets could shape how well you interact with them in your practice.

Sometimes it's gooey and unpredictable, and often it can get a little bit nuts.

This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to discuss feline care and wellness with clients. (With an educational grant provided by CATalyst Council)

We're giving this our best shot (sorry, had to)here's our collection of tips and hacks to help you jump vaccination hurdles with your clients.

Live streaming on Facebook or your website gives your doctors or technicians valuable face time with current and potential clients to answer general questions in a different way than articles or blogs do.

If you dont take the time to learn your clients perceptions about cancer, youre skipping a step. In this audio clip from a recent CVC session, veterinary cancer specialist Sue Ettinger explains how to give your clients an opportunity to share what they know, what they expect and what they want.

If you find yourself grumbling about pet owners in poverty, try getting personal instead of judgmental and replace worries over the feasibility of veterinary care with options for flexibility.

"I've got all day!" said no veterinary professional, ever. So we bring you this collection of time-saving techniques, tips, tools and other treats for better client communication, better patient care and a better bottom line.

On a scale from 1-10, these pain management hacks are an 11.

Run the report. Reach out to clients with those patients in a consistent and regular way. It'll be like your veterinary practice management software is just handing you money (maybe, sort of).