Client Relations & Marketing

... but here are client communication and philosophical tips for the moments in a veterinary hospital when a pet's age and difficult diagnoses and prognoses come together.

ELise Christensen, DVM, DACVB, gives the framework for creating a treatment plan.

Mark Opperman has two ways you can get your clients to agree to this needed yet expensive veterinary health service.

Consider these scripts when fielding questions from veterinary clients about the cost of flea, tick and heartworm preventives.

OK... maybe not 100%. But these five strategies can help increase client compliance with parasite prevention products.

These days, there may be fewer f-bombs from your favorite CVC speaker and dvm360 contributor, but McVey still brings the heat when it comes to the toughest issues in veterinary medicine.

2016 dvm360/VHMA Practice Manager of the Year finalist Amy Jensen was hesitant to invest in cold laser therapy, but the risk is paying off thanks to smart pricing plans and comprehensive marketing (and the fact that it actually works).

A veterinarian's version of a horror story is a state board inquiry. But trust us, you can escape alive.

Mark Opperman, CVPM, says not only should you know this number, but you should also be working to improve it.

Lap of Love's Dr. Mary Gardner discusses the "budgets" pet owners face with sick and aged pets.

CVC educator Karen Felsted, CPA, MS, DVM, CVPM lays out the need to explain fully the value of the medicine you provide and the ways to pay for it.

Do your veterinary rehabilitation service need some marketing rehab? Get in the underwater treadmill with us and we'll help flex those flabby client-acquisition muscles.

Our visits are action-packed, and our clients are time-strapped. But at our veterinary hospital, DVMs and technicians make sure we don't miss some crucial questions about home life and history for our patients.

7 tips for a client focus group to give you and your veterinary practice truly actionable (and inspiring) feedback.

Pet owners will vote with their moneyand do to veterinarians who understand behavior.

Results from dvm360s 2015 survey shed light on how euthanasia has changed (and hasnt changed) since 2012.

Dr. Karen Felsted offers suggestions to help clients pay for costly conditions like diabetes management.

Is your veterinary team tired of having the flea, tick, heartworm, parasite talks with pet owners? Look for the stark piece of data or the emotional hook to get them engaged again.

Are you an introverted veterinarian whos drained by human interaction? Youre not alone (although you probably wish you were).

Here's how to open the door to more adherence from veterinary clients and make your program a better fit.

We're not selling you on pet insurance here. But if you're sold on pet insurance and want your veterinary clients sold on it too, here are steps to make that happen.

Unless we regularly communicate that rabies is a real and serious threat, the disease can easily become the 'boogeyman' of veterinary medicine--a mythical threat used to force pets to get more shots.

You know your efforts benefit the patients in your veterinary practice-but the effect on pet owners is important too.

Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.

And in a world of veterinarians who aren't as interested in business and need someone there to help manage, guide and analyze, well, there's the CVPMs.

Behavior problems can fracture owner-pet bond. Help your veterinary clients. Be their hero.

In Trupanion insurance claims, find out which orthopedic conditions are most expensive, which breeds are most prone to fractures, and which breeds most commonly claim for musculoskeletal injuries and illnesses.

According to a study by NC State, your veterinary clients' beliefs in an afterlife for their pets could shape how well you interact with them in your practice.