Client Relations & Marketing

When pet owners struggle with the choice of deciding when it's time to euthanize, suggest this exercise.

Use your social media network to educate clients and raise awareness about flea facts and figures with these tweets and posts.

Sometimes client conversations take a horrifying turn. Practice taking control of these discussions.

Kelly Searles, practice manager at Bigger Road Veterinary Center in Springboro, Ohio, shares quick strategies any practice can implement to lower patients stress.

Veterinary Economics Editorial Advisory Board members are mixed on weekend's potential.

Bonding hormone improves cue-taking ability in dogs, researchers assert.

What is a veterinarians obligation when a pet owner insists on natural therapies?

Billing it as a standard of care is among the takeaways of success stories.

We can't ignore our place in client education and more responsible pet adoption anymore.

Disaster strikes during a routine veterinary appointment when the client resists the practice's vaccination recommendations. What would you do?

We dare you not to cry at this story. Its one of a million reminders every day that veterinarians have to charge for their services to keep the doors opens, but very few are in it for the money.

Be emotionally present for your clients and your staff

Knowing the newest medicine didnt save me from having to learn real-life lessons when I started my veterinary career.

Ease of doing business trumps exceeding expectations for clients.

Use this tool to improve client communication and save time.

Download this sample survey to see if clients think working with your veterinary practice is too hard.

Find out how you can be your veterinary practices MVP with these tips from Heather Prendergast, RVT, CVPM, in her CVC D.C. session, Becoming the Indispensable Team Member.

Bring your 'A' game to every interaction with people and patients by using your whole support team and fine-tuning your client communication.

The 2015 dvm360 Job Satisfaction Study suggests older associates are more satisfied with relationships, but just as worried about finances.

Dr. Andy Roark recommends leveraging confrontation to benefit clinic and client.

Your hospital wont turn into the sitcoms Central Perk coffeehouse, but you will hold onto existing clients by creating real, authentic relationships.

Demand more from the profession and defend our value.

Train staff to remove veterinarians from the cost-delivery role.

Run-of-the-mill practices do OK, but yours could be amazing with a little more attention to client service.

Patty Khuly, a Miami-based small animal veterinarian, column writer and blogger, shares how she became a veterinary writer.

Current federal and privately commissioned surveys on national veterinary fees and charges may contradict each other. Here's what you should really focus on.

The monthly data center column covers market data, industry trends and more. Access it all by heading to dvm360.com/datacenter.