Client Relations & Marketing

Help clients understand feral and outdoor cats can be a danger to their pet cats.

Many clients aren't on the same page with you about your expertise-they're relying on the Internet for veterinary advice.

Pets only calm down and relax when you make the veterinary hospital feel like home sweet home.

Clients don't always have money, but you can still earn in ways other than just that warm feeling of a good deed done.

Dr. Marty Becker says the battle for relevance in pet owners' minds is veterinarians' biggest fight in the next 10 years.

Its like every day is a spa day for veterinary patients in this thing as Intermountain Pet Hospital takes the clinics low-stress tactics on the road.

This veterinary behaviorist says patients taken to the back for testing and procedures might be better-behaved, but don't fool yourself: They're not happier or calmer away from most pet owners.

We know you like to save pet owners money. Dr. Dave Bruyette explains how, in the long run, at-home blood glucose monitoring does just that.

If the exam room's rockin', you still have to come a-knockin'. But here's how to help pet owners amongst the chaos ...

More than half of surveyed practice managers say clients use the Internet to self-diagnose and treat their pets.

Inventory at your veterinary practice making you angry? Mark Opperman's "red dot and flag" system could make it less of a chore (and more fun for you organization wonks).

Take our super-official Jaded Vet Quiz to find out where you fall on the "over it" spectrum.

Help veterinary clients 'see' when their pets are overweight in order to get patients to a healthier weight.

Save time and don't miss a spot with my process.

You dont need the Force to move veterinary clients. Consider this sage advice from a long time ago in a galaxy far, far away.

These are the ways we stumble into traps in the exam room and undercut out medicine, our patients and ourselves.

Learn how to harness Facebook's strengths and limit your vulnerabilities.

A reader tip for signaling a veterinary patient's passing.

A recently publicized client horror story keeps care, revenue and oversight regarding the procedure in the spotlight.

Pet owners are often oblivious to pets unhealthy weight. So cut the Your dog is so fat jokes and learn how to navigate this emotional client landmine.

Handouts for every veterinary 'emergency' that's bound to come in, at closing, on Christmas Eve.

Tips and tricks to manage your pet's food during holiday travel ... or what do do so the dogor catdoesn't puke under the table.

Let your pet indulge with special treats and simple snacks.

(but really how could you miss them? We've been talking about this stuff for decades...)

Whether its a treat for $2.99, a custom painted pet portrait or a snarky veterinary mug, you cant put a price on the joy animals bring to our lives so shop online where no one judges how much you just spent on your cat.

North Carolina clinic serves cases that cant wait but dont need emergency hospitalization.

Grr. Argh. Dont fear this life-saving talk with veterinary clients.

Associates and practices owners, put these retail therapy and relaxation tools on your holiday wish list or, better yet, buy them for yourself (you deserve it).

First step? Dont panic. When a veterinary investigator comes calling, keep your emotions in check and lawyer up.

A rabid skunk scare in my own backyard tests my veterinary judgment.