Client Relations & Marketing

Take a proactive position for the benefit of pets and practice

Use this interactive flow chart to help your veterinary clients keep Dr. Google in check.

Enjoy technician Mary Van de Puttes tip on how to handle cat owners, because while the eye roll may not be the most effective client education tool out there, it may be the most satisfying.

Lower-income households reported access to free or low-cost pet services could prevent relinquishment.

The AAHA State of the Industry Report says while many clients who search the Internet for pet health answers will bring it to the exam room, a small percentage will act independently in ways that impact pet health.

An exercise for veterinary clients dealing with their pet's separation anxiety that wont let them leave the room, let alone the house.

Clients' money is serious business, but does the vet need to have this conversation?

Stay positive and steer them toward more legitimate information.

Here are five ways to improve your senior pets healthand maybe even his life expectancyby helping him get back to the things he used to do.

Help clients understand feral and outdoor cats can be a danger to their pet cats.

Many clients aren't on the same page with you about your expertise-they're relying on the Internet for veterinary advice.

Pets only calm down and relax when you make the veterinary hospital feel like home sweet home.

Clients don't always have money, but you can still earn in ways other than just that warm feeling of a good deed done.

Dr. Marty Becker says the battle for relevance in pet owners' minds is veterinarians' biggest fight in the next 10 years.

Its like every day is a spa day for veterinary patients in this thing as Intermountain Pet Hospital takes the clinics low-stress tactics on the road.

This veterinary behaviorist says patients taken to the back for testing and procedures might be better-behaved, but don't fool yourself: They're not happier or calmer away from most pet owners.

We know you like to save pet owners money. Dr. Dave Bruyette explains how, in the long run, at-home blood glucose monitoring does just that.

If the exam room's rockin', you still have to come a-knockin'. But here's how to help pet owners amongst the chaos ...

More than half of surveyed practice managers say clients use the Internet to self-diagnose and treat their pets.

Inventory at your veterinary practice making you angry? Mark Opperman's "red dot and flag" system could make it less of a chore (and more fun for you organization wonks).

Take our super-official Jaded Vet Quiz to find out where you fall on the "over it" spectrum.

Help veterinary clients 'see' when their pets are overweight in order to get patients to a healthier weight.

Save time and don't miss a spot with my process.

You dont need the Force to move veterinary clients. Consider this sage advice from a long time ago in a galaxy far, far away.

These are the ways we stumble into traps in the exam room and undercut out medicine, our patients and ourselves.

Learn how to harness Facebook's strengths and limit your vulnerabilities.

A reader tip for signaling a veterinary patient's passing.

A recently publicized client horror story keeps care, revenue and oversight regarding the procedure in the spotlight.