|Videos|April 23, 2015

Your veterinary practice could be just like an episode of Friends

Author(s)Brendan Howard, Business Channel Director

Your hospital wont turn into the sitcoms Central Perk coffeehouse, but you will hold onto existing clients by creating real, authentic relationships.

In an engaging presentation "5 tips to lifelong clients" at CVC Washington, D.C., with dozens of tips and strategies, writer and associate veterinarian Dr. Ruth MacPete encouraged audience members to spend time in appointments to cultivate friendly relationships with folks who spend money with your practice. How do you do that? Show you care about their pet as well as them and their families. (And she's got a cheat to help your memory of hundreds of clients' details.)

From exam room tips to practice management insights, get trusted veterinary news delivered straight to your inbox—subscribe to dvm360.

Your veterinary practice could be just like an episode of Friends

Related Content

How SGLT2 inhibitors are changing feline diabetes management

Patient selection for SGLT2 inhibitors in feline diabetes

How to talk to clients about vaccinations

Veterinary professionals can influence policy without entering politics, 2026 AVMA Convention speaker says

What diet should cats receive with SGLT2 inhibitors? An expert weighs in

Latest CME

Clinical Empathy: The Exam Room Skill That Can Transform Your Team

All things allergies! From nose to tail and ear to paw..

Maximize the Value of Your Multi-DVM Practice in Today's Selling Landscape

Treating Diabetes in Dogs and Cats: How to Get Started on the Right Foot

Chronic Pain Management: Looking beyond NSAIDs

Ultra-Easy Ultrasound: Handheld Diagnostic Imaging for Picture-Perfect Outcomes - Case Studies

4 Hidden Financial Problems Veterinarians CAN Find & Solve

Effective Cardiac Auscultation: What are You Hearing?

Is Premises Flea and Tick Control Still Needed?

Do You Know JAK? How Janus Kinase Inhibitors Work and how They have been Game Changers for the Treatment of Canine Atopic Dermatitis

Early Diagnosis, Staging, and Management of CKD

Perfect Timing: protecting dogs from tick-borne infections

Modulating Immunity: Mushrooms, Oats, and Colostrum

5 Ways to Build Better Patient-Client Relationships With AI: Strengthening Care and Connection in Veterinary Practice

Mastering Atopic Dermatitis: Multimodal Management for Holistic Control

Strategically Planning How to Set Up Your Finances for a Banner Year

Save More Teeth with ReGum Vet

Demystifying Fiber: How to Approach Fiber-Responsive Diarrhea in Dogs and Cats

Flex Your Veterinary Skills: Mastering Joint Health with Flexadin

Creating a Calmer Clinic

Managing Canine Atopic Dermatitis in 2024

Veterinary Professional Liability- Common Claim Drivers

How to Become a STELFONTA® (tigilanol tiglate injection) SUPERSTAR: Part 1 of 4

How to Become a STELFONTA® (tigilanol tiglate injection) SUPERSTAR: Part 2 of 4

Advances in Feline Perioperative Pain Management

Photochemical Laser Therapies and Case Studies

Old Dogs, Fat Cats: Perioperative Pain Management in the Geriatric and Obese Patient

2024 AHS Canine Guidelines Update

Chat FecalGPT? Using AI for Revolutionary Parasite Diagnostics and Prevention

Paws and Reflect: Transforming Pet Health with Nutrition for Obesity, GI, and Urinary Tract Wellness

Safety Shows Respect: OSHA compliance as a way to boost morale and bond teams

The Heart of the Matter: Managing complex congestive heart failure

Four Tactics That Make Financial Failure Virtually Impossible

Cobalamin Status in Patients With Chronic GI Disease and Management

Why 2+DVM Practices Are at Risk Today: Myths Guide Many Decisions...Not FACTS!

Chronic Disease Management in Practice: Enhancing Care Through Personalized Recommendations

Make or Break: How the Right Mentorship Program Can Define Your Veterinary Career

Can I help my client’s Cruciate Ligament-Deficient dog when TPLO/TTA isn’t an option?

The Role of JAK Inhibitors in Treating Pruritus Associated with Allergic and Atopic Dermatitis in Canines

That’s not my job!: Practical solutions for workplace toxicity

Puppy Socialization or Infectious Disease Prevention – Can’t We Have Both??

From Diagnosis to Lifelong Care: Advancing Feline Chronic Kidney Disease Management

Suture Basics and Applications

Senior Renal Care/CKD: Early Diagnosis and Slowing Progression with a Multimodal Approach

Save More Teeth with ReGum Vet Podcast

A Modern Approach to Canine Atopic Dermatitis: is there a better way?

Trending on dvm360

Tornado (the dog) touches down at the emergency department

Every 30 extra minutes under anesthesia raises complication risk in brachycephalic patients, underscoring the importance of peri-anesthetic management

Q&A with an emergency veterinarian on critical care and common ER misconceptions

Paws and profits: VetEvolve names first chief veterinary officer, NVA appoints two board members, and more updates

From the CVO: I’m off the clock