Client Relations & Marketing

See how three different invoices got very different results in pet owners perception of value.

CAPC study investigates how long clients perceive as "just right" for appointment length.

Dr. Do-Right is more successful than Dr. Detail and Dr. Downer.

Use a positive approach during examinations

dvm360 has new, free tools for you and your team in 2015. Each themed issue now features even more interactivity. And did we mention it's free?

Break the code on hospital language and translate some of the fun (and funny) terms in veterinary medicine.

A series of unfortunate events showed me how pet owners play a critical role in accurate blood work.

The real work of client surveys is how to use those results to help your practice.

Tips and tricks for getting the most out of your practice's survey.

Sharing personal details strengthens client relationships and builds trust.

How many of our most popular handouts did you use this year?

Veterinarians' dirty little secret, making more money through feline visits, and commentary from Dr. Elizabeth Colleran.

A kitty amusement makes good marketing.

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Chances are, that handout on flea allergy dermatitis is appreciated more than you'd think.

Father and son hospitalized as police investigate intent.

Do you care about clients outside the exam room? Show it.

Consider these real client calls, then talk through how your team would respond.

Get on your soapbox and deliver the message.

When everyone on your team plays a role, you can have fast, effective pet insurance conversations that flow throughout your practice. Review this interactive map to see each team member's role-and how you can keep the discussion alive throughout the pet's visit.

Use this job description to find the right person for your practice.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Taking a leadership role in pet insurance at your practice does more than simply build your program. It helps create a coordinated effort that leads to educated team members who can teach more pet owners about the value of pet insurance-and ultimately offer their pets the care they need.