Client Relations & Marketing

The best survey questions for our industry are built using your practices mission statement as a jumping-off point.

The real work of client surveys is how to use those results to help your practice.

Tips and tricks for getting the most out of your practice's survey.

Sharing personal details strengthens client relationships and builds trust.

How many of our most popular handouts did you use this year?

Veterinarians' dirty little secret, making more money through feline visits, and commentary from Dr. Elizabeth Colleran.

A kitty amusement makes good marketing.

Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.

Father and son hospitalized as police investigate intent.

Do you care about clients outside the exam room? Show it.

Consider these real client calls, then talk through how your team would respond.

Get on your soapbox and deliver the message.

When everyone on your team plays a role, you can have fast, effective pet insurance conversations that flow throughout your practice. Review this interactive map to see each team member's role-and how you can keep the discussion alive throughout the pet's visit.

Use this job description to find the right person for your practice.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Taking a leadership role in pet insurance at your practice does more than simply build your program. It helps create a coordinated effort that leads to educated team members who can teach more pet owners about the value of pet insurance-and ultimately offer their pets the care they need.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Use these steps to boost your education program to the next level and effectively teach pet owners about pet insurance.

My wife was out of town recently and left me alone with our 4-year-old daughter.

The truth is, veterinary clients can be a little inconsiderate.

We agree that spaying and neutering pets is a good thing. Stop being so concerned about who provides the service.

Admitting mistakes Is not as detrimental as youd think. It can actually strengthen trust.

This proposed model ensures spay-neuter clinics and general veterinary clinics can work in cooperation.

This dvm360 Leadership Challenge helps private practices work with, not against, shelters and rescue groups in the community.