Client Relations & Marketing

So says (almost) every veterinarian in the world. But, really, you are, if you want clients to agree to buy the products and services their pets so desperately need.The most egregious, tacky example of selling in the veterinary practice that many doctors shy away from is selling products. Your practice is not a pet store! That's true. But having items on hand-especially to fix tricky behavior issues, manage daily pet diets or enrich pets' entertainment at home-is a good idea, says Dr. John Talmadge. See why he does it.

… at one thing: Getting customers what they want RIGHT NOW

As these business gurus follow us to dvm360.com, a few of them offer a parting piece of advice in the magazine for you.

Free forms can educate while clients wait.

Help pet owners celebrate their senior cats by offering them optimum health. The AAFP serves up some handouts and guides to make senior care simpler.

Don't let your veterinary clients give up on their cat's weight management because of late-night hunger pangs.

Do you rock the clock or is it time to consider strategies to reduce your veterinary clients' wait time? Use this checklist to test your team.

Prioritizing standard of care doesnt mean a practitioner can never compromise.

Use these quick low-stress tips for pets who arent food motivated.

New research may lead to changes in feline diets, the benefits of food puzzles and more from Dr. Tony Buffington.

Two Cat Friendly practices share how they keep their feline patients happy without a complete clinic overhaul.

Ear problems are no fun for dogs OR their owners. Educate your client about how otitis externa affects their dog and offer tips on kicking ear problems for good.

Whole Pet with Wellness plan expands coverage, reimburses 90 percent of eligible costs.

We should celebrate how multi-species knowledge, multidisciplinary work and amazing levels of client service help us outperform other medical professionals.

Don't keep your affection for cats a secretlet your feline flag fly in front of your veterinary clients.

Why these three veterinarians are inspired to give cat patients better care.

Cats and dogsthe AAFP Cat Friendly Practice checklist says you gotta keep em seperated. But thats easier said than done, am I right? IKEA to the rescue!

Four clients your practice has.

Survey data has insight into appealing to cat owners.

Follow @eyerollatthevet on Twitter for some delicious venting about the clients you (mostly) love.

One important fact: Clients who enroll in these bundled-services plans spend 57 percent more per patientor nearly $300 a year.

Private-practice veterinarian learns-again-that price trumps loyalty.

UGH. We asked associates what folks have said to them, and were sorry to hear that clients and colleagues still say this stuff in 2015.

Make speedy exits a snap for cat (and dog) owners with a check out station in your veterinary exam room.

Maybe youre used to cleaning up pet piddle puddles at your veterinary practice, but what do you do when the pee isnt the pets?

Mrs. Smith is hypervigilant and Mr. McKinley is laissez faire. Your veterinary team can manage these pet owners' expectations with these five fairly simple steps for more effective home monitoring without the frustration.

I just dont let clients' socioeconomic status influence my first and best recommendations.