Client Relations & Marketing

Equine hospitals are ahead of the curve, says architect Heather Lewis. Their DVMs are used to doing more and more of their work in front of clients. Small animal veterinarians could be next ...

Our concierge practice on the small island of Anguilla shows that high-quality care is not dictated by geography or income level.

A pet owner becomes the patient when he passes out during his cats veterinary visit.

What's old hat for your staff is a total mystery to pet owners.

You don't want to accidentally bumble into a "Fluffy's dead" conversation. Try a memorial board to avoid treading on pet owners' feelings after a loss.

Receptionist calls rock star clients home numberand the practice owner gets a letter from the state veterinary board.

Move 'em on, head 'em up

Ticks are second only to mosquitoes in the number of diseases they transmit, which is why its so critical to prevent ticks from attaching toand feeding onpets and people in the first place. Size up pesky ticks with this tool.

Getting the right balance of nutrients is key. Here's a tool to help.

Spend five minutes at your next team meeting to take the pain out of pain discussions with pet owners.

Poodles are historically beloved dogs, companions of Roman warriors and French kings alike. But veterinarians and veterinary team members do everyone a favor when theyre familiar with toy, miniature and standard poodles genetic predispositions toward illness or injury.

Clients asking about their bulls-eye rash, flu-like symptoms or tick bites? Hand them this handout.

We all know itweight is personal. It's often an emotional trigger for clients. Avoid the awkwardness and promote healthier lifestyles for pets and owners using these 4 tips.

Your professional reputation can be just as fragile as a socialites honor in the 10th century salons of Paris. Protect yourself.

Responses from the 2016 Firstline Career Path Survey.

Print and share this handout with clients on good dental care and proper toothbrushing techniques.

Are you giving behavior trainer recommendations without even realizing it?

All the work at a veterinary practice to maintain websites, blogs, online reviews and social media is tiring but cannot be ignored any longer. You wont thrive without it.

Receptionists and managers: You'll be amazed how easy it is to spiff up your veterinary hospital communication.

What would you do if pet owners could buy the majority of their pet medications at their local human drug store? New data shows 6 strategies your veterinary colleagues think they'd use to respond.

Sometimes your best isnt good enough, but its still good enough for your clients. And sometimes, strangely, its even better.

Veterinarians and pharmacists both responded to a recent study about their views on human pharmacies filling pet prescriptions. Take a look at this dataand get a peek at the future.

It doesnt cost a lot to get proactive about your patients weight. Get everything you need to turn obesity talk into weight-loss action at your veterinary practice.

As technology in veterinary medicine moves forward, it may be the simplest gestures that still touch the hearts of our clients.

Use these 5 steps to build an effective pet weight-loss program at your veterinary hospital.

Be your "authentic self" and watch what happens

Creating an exceptional end-of-life experiencefor the veterinary client and the patientis possible.

Planning for the inevitable can alleviate the complications of uncertainty and grief, allow clients to better assess quality of life, grieve in a way that honors the human-animal bond and provide you with the privilege to guide clients through what can be one of the most difficult decisions of their lives.