Client Relations & Marketing

What does a practice team need to do to be Fear-Free? That's an open question, but here is a checklist that tries to gather the very latest on the topic. Find out what you're doing, what you could start and what's going to need you to think about it for a while before trying ...

An exclusive, brand-new look at cutting-edge thinking on low-stress patient care for beginners, intermediate experts and Fear-Free gurus.

Clients can help you solve their pets' skin issues.

These four tips can reassure clients.

Is what separates you from competitors succinct enough to be a hashtag?

Let potential veterinary clients in your community know youre making this a priority.

Cats are more sensitive to the toxic properties of onions than other species are. Find out what you should do if an exposed cat is presented to your clinic.

Mountain dog posts

Use these Facebook posts and tweets to engage Lab owners.

Getting on board is easier than you think--and it doesn't have to be a chore

Audition candidates to ensure a new hire matches your practices identity and connects with clients.

Posts and tweets Sphynx

Download this checklist to plan how you'll leave and return to work.

The heat is on: Your client sees the pet's red, sore skin and expects it to be cured right away. How do you manage these expectations and arrive at a better dermatology examination? Use these tools.

Things we do every day can be stress-triggers for our beloved pooches. Here's how pet owners can help break the cycle of stress for their best friends.

Get veterinary clients to buy in to a recommended brand of pet insurance so you can focus on care.

Don't let clients be fooled by fleas! Take 20 minutes in your next team meeting to discuss each of these barriers to flea preventionand make a plan for better client communication about these pesky parasites.

The legislation is a solution to a nonexistent problem, veterinary business consultant writes in an open letter to Congress.

Fleas are frustrating, for all involved. But we wonder, is there a communication gap between practitioners and clients that could be making the fight against fleas even worse?

Tell your pet owners not to panic and follow these tips to handle a dreaded flea infestation.

Serious and humorous videos show the danger of hot cars.

Dont let clients jump to conclusions when it comes to fleas. Give them these handouts to clear up any confusion.

Open up and watch compliance soar

When pet owners struggle with the choice of deciding when it's time to euthanize, suggest this exercise.

Use your social media network to educate clients and raise awareness about flea facts and figures with these tweets and posts.

Sometimes client conversations take a horrifying turn. Practice taking control of these discussions.

Kelly Searles, practice manager at Bigger Road Veterinary Center in Springboro, Ohio, shares quick strategies any practice can implement to lower patients stress.

Veterinary Economics Editorial Advisory Board members are mixed on weekend's potential.

Bonding hormone improves cue-taking ability in dogs, researchers assert.