Client Relations & Marketing
How to recommend an expensive veterinary proceduresuccessfully
Money is the elephant in the room. Here's how to avoid awkward situations related to cost.
10 ways to cope with grumpy pet owners
Use these tips to cope with cranky clients and find better ways to communicate for better pet health.
Phone fun: Nightmare on line 1
Sometimes veterinary client conversations take a horrifying turn. Heres help to take control of these discussions.
4 tough anesthesia and pain talks
Use this quick guide to answer common pet owner questions about their pets' pain management.
Fear-Free veterinary visit tip: Just breathe!
A calmer client means a calmer pet.
Quick script: Lick this common parasite question clients ask
Check out this Q&A to answer one of pet owners' top questions about parasites.
Implement veterinary wellness plans the right way
Get your staff to see the light and you're halfway there.
Have you had the tick talk with veterinary clients?
Bust common myths and protect patients.
Parasites: the invisible threat
Don't just tell clients about the threat-show them.
'Show, not tell' carries over from English class to veterinary practice
Learn from Dr. Ivy Oakley Heath's hospital picture sharing.
Wooden nickels keep waiting clients happy
Rethinking veterinary education: Focusing on the profession and society
If implemented at our schools, these changes would help veterinary medicine face the future more effectively.
Data Center: Levels of veterinary care clients want vs. what they'll pay for
Crazy clients, snappy patients: How should a veterinarian warn the team?
A code in the patient record could come back to haunt you.
Veterinarians: Your clients are going to Google with these cat questions
Search engine shares the top 10 questions people asked about dogs and cats in 2014.
Is your veterinary practice missing opportunities with senior patients?
Paying attention to this segment of your client base is important to clients and business.
What are dog owners asking "Dr. Google?"
Eye opening information about what your clients are researching.
7 steps to better veterinary dental recommendations
Feeling tongue-tied when veterinary clients refuse dental treatment for their pets? Here's a mouthful of ideas on how to emphasize the importance of complete oral care.
Veterinarians know clients Google, but what are they asking?
Client handout: How can I tell if my pet is overweight?
Client handout: How to get your dog in shape
Write a winning invoice for veterinary clients
See how three different invoices got very different results in pet owners perception of value.
Do your veterinary clients think you spend enough time with them?
CAPC study investigates how long clients perceive as "just right" for appointment length.
Video: 3 approaches for veterinary client communication show why one works
Dr. Do-Right is more successful than Dr. Detail and Dr. Downer.
The wrong language can alienate veterinary clients
Use a positive approach during examinations
Vetcetera: Get happy with the all-new dvm360 for iPad
dvm360 has new, free tools for you and your team in 2015. Each themed issue now features even more interactivity. And did we mention it's free?
Veterinary terms: Lost in translation
Break the code on hospital language and translate some of the fun (and funny) terms in veterinary medicine.
A calamity of blood work errors
A series of unfortunate events showed me how pet owners play a critical role in accurate blood work.
Build your own veterinary client survey
The best survey questions for our industry are built using your practices mission statement as a jumping-off point.
Team buy-in: What veterinary client surveys need to work
The real work of client surveys is how to use those results to help your practice.
