Client Relations & Marketing

Dr. Andy Roark recommends leveraging confrontation to benefit clinic and client.

Your hospital wont turn into the sitcoms Central Perk coffeehouse, but you will hold onto existing clients by creating real, authentic relationships.

Demand more from the profession and defend our value.

Train staff to remove veterinarians from the cost-delivery role.

Run-of-the-mill practices do OK, but yours could be amazing with a little more attention to client service.

Patty Khuly, a Miami-based small animal veterinarian, column writer and blogger, shares how she became a veterinary writer.

Current federal and privately commissioned surveys on national veterinary fees and charges may contradict each other. Here's what you should really focus on.

The monthly data center column covers market data, industry trends and more. Access it all by heading to dvm360.com/datacenter.

"The fear and anxiety that many pets experience during veterinary visits are health hazards," says dvm360 Medical Director Dr. Theresa Entriken. dvm360 is your source for Fear-Free resources that will benefit your patients, your clients, and your staff.

Money is the elephant in the room. Here's how to avoid awkward situations related to cost.

Use these tips to cope with cranky clients and find better ways to communicate for better pet health.

Sometimes veterinary client conversations take a horrifying turn. Heres help to take control of these discussions.

Use this quick guide to answer common pet owner questions about their pets' pain management.

A calmer client means a calmer pet.

Check out this Q&A to answer one of pet owners' top questions about parasites.

Get your staff to see the light and you're halfway there.

Bust common myths and protect patients.

Don't just tell clients about the threat-show them.

Learn from Dr. Ivy Oakley Heath's hospital picture sharing.

If implemented at our schools, these changes would help veterinary medicine face the future more effectively.

A code in the patient record could come back to haunt you.

Search engine shares the top 10 questions people asked about dogs and cats in 2014.

Paying attention to this segment of your client base is important to clients and business.

Eye opening information about what your clients are researching.

Feeling tongue-tied when veterinary clients refuse dental treatment for their pets? Here's a mouthful of ideas on how to emphasize the importance of complete oral care.