Gary I. Glassman, CPA, is a member of the 

 Editorial Advisory Board who has worked exclusively with veterinarians for more than 20 years. He specializes in accounting, tax planning, and practice transitions and is a partner with Burzenski and Co. P.C. in East Haven, Conn.

	Stand proud, animal advocates! Sure, production goes up when you make stronger recommendations. But what motivates you as a practitioner and what motivates the pet owner is almost always patient health, says 

Editorial Advisory Board member Gary Glassman, CPA, of Burzenski & Company, P.C. in East Haven, Connecticut.

Veterinary associates: Communicate clearly for higher production

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