Client Relations & Marketing

A step-by-step plan for a more humane approach to companion animal care.

Best Care Animal Hospital (BCAH) is a hypothetical seven-doctor companion animal practice serving a large metropolitan area in the Northeast. The practice has been in existence for more than 20 years, but Drs. Cynthia Smith and Ronald Topps purchased the practice from the original owner about five years ago. Since then, the practice has grown tremendously and is well known for providing excellent veterinary care and service. Drs.

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For today's veterinarians and team members, time is limited. Use these efficiency-boosting changes to steal back some of those precious minutes lost and keep your focus on pet care.

When a compassionate veterinary house call ends in a distressing euthanasia, who is to blame?

When a pooch tinkles in the waiting room or a pet needs a muzzle, code words can put a positive spin on delicate situations.

Due diligence is deserved when recommending funeral services for pets.

List of references used by W. Dane Foxwell and Andy Roark, DVM.

If my veterinary clients feel half as good as I did after visiting the 'Michael Jordan of shoeshines,' I'll be thrilled.

But you don't have to have butler-style service to win new clients and keep existing clients happy.

Top 10 flea myths

Use this handout to make sure you collect a thorough flea control history from veterinary clients.

Use this handout to talk to veterinary clients about why their home is an ideal environment for fleas to flourish.

Use this handout to debunk common myths about fleas and flea control.

Mark's line in the sand

Mark's line in the sand

dvm360 community platform announcement

Matt Meeker, co-founder of the house call veterinary service BarkCare, advises other entrepreneurs to center their energies on serving clients and their needs-the specifics will come later. Listen as he explains this process.

Q: We're getting some clients who don't want to pay for and don't see the need for some at-home pain control drugs. Can you offer us any tips for explaining the value and importance of pain control for pets?

Put these feline-focused handouts to work for your veterinary clinic today.

Clients get the most knowledgeable advice about dental care from veterinary teams, and purchasing (and re-purchasing) dental products from you positions pet owners to successfully maximize their pets' dental health. Here's how to stay top of mind.

Do you know what your clients think they know about their dogs' dental health?

As hard as it may be, let negative stories about the veterinary profession lie and they'll die out sooner than you'd think.

Check your answers here.

Toss outdated myths to the curb with the one cat video your clients need to see.

Learn how to respond when pet owners resist your microchip recommendations.

Check your answers here.

Pets and owners alike suffer when an ear infection arises. Follow these tips from Dr. Cecilia Friberg, DACVD, to the get the whole household comfortable once again.