Client Relations & Marketing

A veterinary team is torn between giving an irresponsible owner back his microchipped dog or letting a Good Samaritan who got him medical care take him in as her own.

After 20 years in veterinary practice, I like to think back on the first angry encounter I had with a pet ownerand how Id do things differently.

We go deep with Dr. Roark on such topics as social media as a "relationship accelerator," that scary E-word (entrepreneurship) and new graduates coming into there own as business people.

Because, cmon, as veterinary professionals, we know cats arent just going to outright say those three little words. Here's a handout depicting the telltale signs that a feline friend is giving his human heart-eyes.

No money means no care means no healthy pets. We know you dont want to be a pet insurance salesman or pitch veterinary care credit cards, and you dont have to be. Here are some ways to fight through your reservationsor the worries of othersabout these two kinds of products.

Your extended contact with pet owners means extra opportunities for spreading awareness about pain, says Dr. Michael Petty.

To help you arm up weve got all the resources you need, from client handouts to prevention toolkits, to help you and your veterinary client in battle.

6 ways veterinarians can help keep these special patients fine-tuned and happy.

Don't give up on a patientor a pet owner. Every exam room visit is an opportunity to cherish and optimize a patient's health with needed vaccines, recommended diagnostics and care for problems a pet owner didn't even know the pet was facing. Here's how Dr. Ernie Ward makes the most out of what looks like a cursory visit.

From the smallest, most easy-going cat to the biggest, most rambunctious dogevery pet deserves a household that's fun, stimulating and encourages exercise.

Every dying pet deserves a plan. Consider these inspiring case studies and tips for to illustrate the power you have in veterinary medicine to help pets live longerwith a better quality of lifefor days, week or months on their path to a peaceful death.

How you can play a vital role in helping owners make the right choice and ensure a lifelong bond.

You need to give an elevator speech to clients about your Fear Free certification. Let us do the talking for you.

Here are the most common conditions Lap of Love hospice veterinarians see in their mobile euthanasia practiceand pointers on how to ease clients and patients down this difficult path.

... where you inject them after researching some of the biggest names in microchip technology and their current veterinary products to get lost pets home faster.

From the first signs of pain to helping children and surviving pets who have lost their best friend, here are veterinary client handouts to help explain many important questions throughout.

These items help my older patients live more comfortable, pain-free lives. How many do you already use or recommend?

How can you talk to pet owners about euthanasia when their immediate reaction is to flinch away from the very word? Here are some tips to help your veterinary team smooth the transition for clients.

Use these tips to help your entire veterinary teamand other clientsrecognize when a euthanasia is happening in your practice.

Caring for pets in their final moments is a frequent reality for veterinary professionals. Here are 30 of the most raw, poignant, honest and sometimes rueful confessions to highlight this special responsibility you have to your patients.

Hospice veterinarian Dr. Jessica Vogelsang became acutely aware of her communication shortcomings when she had to explain euthanasia to her own childrenan experience that completely transformed how she now counsels parents in the same situation.

Age-appropriate ways of talking about veterinary euthanasia and honoring the life of a dear departing pet.

I wear that title as a badge of honor. My value as a veterinarian lies in the art and skill of death at the heart of my mobile hospice practice.

A wildly innovative session at all three CVC shows this year puts pet owners in a room on camera with a classroom of attendees listening to their exam room and practice experiences. Here are four things moderator Brian Conrad, CVPM, learned at the first one in Virginia Beach.

Here's a simple formula to see if your website and social media platforms are doing their jobs.

Well, with a little help from your most enthusiastically smartphone-loving team member, yes. CVC educator Mark Opperman, CVPM, says this app will blow clients' minds.

Dont stress! Heres a handy how-to handout for veterinary clients wanting to make at-home nail trimming a breeze, plus tips for what to do and say for anxious in-clinic nail trims.

We asked, they answered: Heres the best advice veterinary practice software experts want the dvm360 audience to know.