Is your veterinary clinic's digital media paying for itself?

Maintaining a website and social media profiles can seem like throwing money and energy into a black hole. You've checked the box of "establish digital media presence," but are your efforts having an effect? Digital marketing wizard and CVC educator Bill Schroeder is here with four steps to determine if your platforms are optimized. Bill gives a detailed breakdown in the video, but essentially you must decide what factors are important to your practice (new or returning clients?), create content around those factors, assign value to each of the components, and integrate a little web reporting.