Client Relations & Marketing

Time-consuming price matching and a less-than-stellar online store drove me to talk the practice owner into big changes when it came to product sales at her veterinary practice.

Cats are masters of disguising pain and illness, but this kitty litter is designed to help reveal their true colors.

When veterinary clients pay an annual feeor monthly installmentsfor wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)

Go ahead and ask pet-owning clients on Facebook or elsewhere this question. They loved it at my New Jersey veterinary hospital.

Whether a veterinary patient is symptomatic or asymptomatic, use this guide to help you get to a diagnosis.

Consider these solutions to help calm your petrified veterinary patients.

Yes, you CAN rehab a cat. Really! Here's a short guide.

Whose job is preventive health? How often do young pet owners turn to nutrition to solve their pet's pain problems? Dive into the new data from The Pet Owner Paths research.

Is your clinic (app)rehensive? Three veterinary app developers use data to explain why mobile apps are good for business.

I scored four appointments for $20. That's pretty good marketing ROI. An old-fashioned thank-you, in the snail mail and personalized, did the trick.

This year's Banfield Pet Hospital State of Pet Health Report highlighted the growing problem of pet obesity. Nestled in the numbers were a few diseases Banfield saw were the most common obesity comorbidities among canines.

Heartworms: They're disgusting. They're dangerous. Pet owners shouldn't want them. Here's what veterinary practices and team members are doing to get clients on board with preventing heartworms.

Proper sedation can give your veterinary patients stories the peaceful ending your clients and team desire.

After traveling all day from farm to field to stable to clinic, what equine veterinarian wants to spend hours billing clients? Heres one possible solution.

WORKING ON IT

Give your veterinary clients an outlet to talk about how much they love their fur babies, and they just might talk about how much they love you someday.

Sometimes the practice owner is the last to know. Watch for these flashing signs of warning to get ahead of the curve.

Dont lose your head giving clients what they want: predictable, monthly payments to manage their pets wellness care over the year. Here are companies that can help you give them what they want.

If you take emotional responsibility for everyone else's problems, putting their monkeys on your back and on your mind, you find yourself home at the end of every day in veterinary practice with no room for your own needs.

According to hospice veterinarian Dr. Mary Gardner, peoplenot pillowshold the power to make veterinary euthanasia appointments better.

Paying your bills and chipping away at your student loans as a veterinary associate? These strategies can help you build your incomeand practice top-notch medicine.

Afraid of what pet owners and practitioners will miss without physical exams, this veterinarian warns colleagues they should be the ones shaping policy for the future of telemedicine.

Ambulatory practitioners have so much cool tech at their fingertips now, its a shame not to use it. Heres what we use in our practice.

A veterinary team is torn between giving an irresponsible owner back his microchipped dog or letting a Good Samaritan who got him medical care take him in as her own.

After 20 years in veterinary practice, I like to think back on the first angry encounter I had with a pet ownerand how Id do things differently.

We go deep with Dr. Roark on such topics as social media as a "relationship accelerator," that scary E-word (entrepreneurship) and new graduates coming into there own as business people.

Because, cmon, as veterinary professionals, we know cats arent just going to outright say those three little words. Here's a handout depicting the telltale signs that a feline friend is giving his human heart-eyes.

No money means no care means no healthy pets. We know you dont want to be a pet insurance salesman or pitch veterinary care credit cards, and you dont have to be. Here are some ways to fight through your reservationsor the worries of othersabout these two kinds of products.