VHMA Files: Is data driving your practice?
Christine Shupe is executive director of the Veterinary Hospital Managers Association. The association is dedicated to serving professionals in veterinary management through education, certification and networking.
Data collection and analysis can be effective for tracking and maintaining veterinary clients. But is it worth it?
Veterinary managers interested in improving their practice's bottom line have started to put data in the driver's seat. Data can provide a wealth of information about new clients, client opinions, return visits and more. All of this information can be used to run a practice more effectively.
VHMA's March Insiders' Insights survey focused on tracking clients and data collection-specifically, how information is collected and the ways in which practices are using the information. Here are the highlights: