Not on Instagram? Your practice is there

Don't shoot us, OK? We're just telling you what social media expert and CVC educator Eric Garcia told us. You need to add one more social media platform to your arsenal: Instagram.

Why? Whether you know it or not, your business may be part of an Instagram conversation even if you're not a user. People may already be talking about you there. It's time to join the discussion and engage pet owners through the photos they're already sharing. (CVC educator Caitlin DeWilde, DVM, lists Instagram as a "nice-to-have for a cooler style" here, with a link to get started.)

Click the video for more.