Use text messaging to bond with veterinary clients


Embrace the immediacy of the medium.

Regardless of how much clients trust the team at your clinic, dropping pets off for a procedure stresses them out. Here's another spot where technology can help. Social media guru Eric Garcia, suggests you send them quick updates via text message. "This is a great way to show pet owners that you understand their concern," he says.

And don't worry that you'll spend all day on the phone: Your cellular service provider will help you establish "one-way" communication through an app. Watch the video to learn more.

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