Jane Harrell

Jane Harrell is president of cause Digital Marketing. She previously served as head of pet owner communications for IDEXX Laboratories and senior producer for Petfinder.com.

Articles

Shouting into the void: How voice search is changing the way pet owners find veterinarians

Dr. Google is so last-decadethese days clients are taking their pet-related queries to Siri, Alexa and other voice technology assistants.

Fishing for acquisitions: 12 things corporations look for in a veterinary practice

Fat-cat investors are hungry for great veterinary hospitals to buy, and they're baiting the nation's practice owners with juicy sale checks. Here's what they want in a prize catch.

10 easy ways to promote your rehab services

Do your veterinary rehabilitation service need some marketing rehab? Get in the underwater treadmill with us and we'll help flex those flabby client-acquisition muscles.