Client Relations & Marketing

Nobody in veterinary practice likes to talk about money, but everyone needs to. Would it help if you educated veterinary clients early about the kinds of options that most excite you and your team, whether pet insurance, payment options or preventive-care plans?

Have this handout ready for dispensing if one of your veterinary clients comes in infested with fleas.

Veterinarians can add a new item to the growing list of cringeworthy client communication topics: cannabis-based treatments.

In nice weather, you and your pet may enjoy walks, runs or other exercise outside. Here's a client handout to share to help clients keep pet exercising and at a healthy weight when winter is here.

Sharing isnt always caringespecially when it can harm your patients that purr. Educate your veterinary clients on the dangers posed by permethrin with this free handout.

It's time to check what your veterinary clients are listening to.

The elusive, bicuspid-loving tooth fairy is making money from her work with teeth. Are you?

Canine compulsive disorder, much like OCD in humans, produces blood and leaves scarsphysical and psychological wounds that affect pets and owners. After decades of research in this field, Dr. Nicholas Dodman says there is hope.

You know shedding is normal, but your veterinary clients (who are likely covered in dog or cat hair) may not. Heres how to handle concerns about excessive shedding.

No ones reading your veterinary hospitals e-newsletter anymore? Try these marketing formats instead.

Get this right and you will build the bond with these discerning veterinary clients.

Experts think conditions like interstitial feline cystitis are exacerbated (maybe even caused) by the feline stress response. Once cats are sick, what can your veterinary clients do to lower stress for their sensitive cat? This handout can help.

Fetch dvm360 conference lets pet owners off the leash to discuss what they think about going to the veterinarian and the services practices offer.

We know talking about ticks all day, every day can suck the blooder, liferight out of you. Perhaps this data and some stories from your veterinary peers will have an idea or two worth latching onto.

Chocolate pairs well with wine. Your veterinary clients dog pairs well with neither. Make sure pet owners know the risks, the signs and the treatment methods of chocolate poisoning just in case.

When discussing the dangers of tick-borne diseases like Lyme with your veterinary clients, it may be helpful to include human incidence rates too.

Have you recently been reminded to remember to revisit your reminder system to remind pet owners about the importance of remembering their pet's care? Sorry, this sentence sounded better in our heads than written out. Let's just dive in ...

Here are the places your veterinary practice could be missing out on thousands in revenue.

If you can answer affirmatively to all 10 questions, you just might be perfect. If not, we have some reading suggestions that can help you make some valuable tweaks to your life and your veterinary clinic.

No, not really. But pickles have helped me understand a facet of customer service that applies perfectly to veterinary clinics.

Deciding to not offer declaws anymore was only the first step. The next steps involved training our team and updating our materials. Heres how we did it.

To keep peace in a clients home, can a veterinarian and veterinary team massage the truth about what really happened to a pet? Euthanasia, accidents and marijuana play big parts in this months ethical dilemma.

One of dogs favorite toys joins the recent wave of interactive pet electronics. You decide whether its a good match for your veterinary clients or in your hospital or boarding.

Dr. Kathryn Primm sees an aversion to the moniker if not the medicine

Heres how to make your veterinary practice shine brighter than the rest.

Your veterinary clients are fed up with their new 'roommates.' Give them the tips and tricks they need to make their property less appealing to unwanted critters.

In pet owners' backyards lurk serious wildlife diseases that can affect pets and people. Have you considered ... ?

The veterinary super analyst takes us through preventive care, corporate takeovers, industry burnout and back again in dvm360's podcast.