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Client Relations & Marketing

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Nobody in veterinary practice likes to talk about money, but everyone needs to. Would it help if you educated veterinary clients early about the kinds of options that most excite you and your team, whether pet insurance, payment options or preventive-care plans?

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In nice weather, you and your pet may enjoy walks, runs or other exercise outside. Here's a client handout to share to help clients keep pet exercising and at a healthy weight when winter is here.

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Experts think conditions like interstitial feline cystitis are exacerbated (maybe even caused) by the feline stress response. Once cats are sick, what can your veterinary clients do to lower stress for their sensitive cat? This handout can help.

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Tick talks in practice

We know talking about ticks all day, every day can suck the blooder, liferight out of you. Perhaps this data and some stories from your veterinary peers will have an idea or two worth latching onto.

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Chocolate pairs well with wine. Your veterinary clients dog pairs well with neither. Make sure pet owners know the risks, the signs and the treatment methods of chocolate poisoning just in case.

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When discussing the dangers of tick-borne diseases like Lyme with your veterinary clients, it may be helpful to include human incidence rates too.

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Have you recently been reminded to remember to revisit your reminder system to remind pet owners about the importance of remembering their pet's care? Sorry, this sentence sounded better in our heads than written out. Let's just dive in ...

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If you can answer affirmatively to all 10 questions, you just might be perfect. If not, we have some reading suggestions that can help you make some valuable tweaks to your life and your veterinary clinic.

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To keep peace in a clients home, can a veterinarian and veterinary team massage the truth about what really happened to a pet? Euthanasia, accidents and marijuana play big parts in this months ethical dilemma.