Client Relations & Marketing

Preventing disease is a primary goal for general-practice veterinarians. It's time to better explain why they're important to pet owners, to make it easy as possible on pets and to help clients understand that vaccination is not as bad as they thinksay, with low-volume vaccines?

Get organized and get to a resolution quickly that both veterinary practice and client can live with.

How veterinarians can discuss options with clients for pets who need long-term pain medication.

The days of Google's reliance on 'organic search'the number of times folks link to your website and how often people search for youcould be a thing of the past. The internet giant wants your advertising budget now.

Theres a fine line to walk when talking to your veterinary clients about pain without paining the clients and, of course, yourself.

Politics, religion and nutrition? From grain-free diets to byproducts, get tips from veterinary nutritionist Dr. Donna Raditic on how to address hot-button pet food issues.

You dont need a leadership role in your veterinary practice to act like (and be seen as) a leader. Heres how you can hone in on this special skill today.

A pet's life is enriched by regular veterinary visits and medical care, but is the circle of a pet's life really complete if you don't take into account the work of all the other pet service professionals in the country? Let's dig into the wild and woolly world of the building down the street: the pet store.

Asking pet owners, colleagues and the rest of the world to be nice to us is not going to solve our veterinary professions problems with burnout, mental health and suicide. Its time to better manage our emotional and conversational boundaries.

Give budding beekeepers advice from expert veterinarian Chris Cripps, DVM, on how to maintain healthy hives.

Our library at dvm360.com has dozens and dozens of free printable PDFs for pet owners at your veterinary hospital. Actually, weve got dozens just from the past year alone.

Or at least acknowledge them, because they're not going away. Veterinarians chime in on co-existing with pet merchants.

Explain to clients that Lyme disease can be prevented with tick parasiticides and treated if caught early. This handout with information from the AVMA covers the basics.

National Dog Bite Prevention Week is coming up, and that means its time to think about your role in veterinary practice in keeping you and your team safe from frightened, biting dogs. Plus, resources to educate clients about preventing dog bites in the wider world.

When another doctors frustrated client shows up to your veterinary hospital door, I usually agree with the doctors diagnosis. Could it have been the communication that failed?

With client loyalty so important to a veterinary practices bottom line, your doctors and team members cant afford not to provide relationship-centered care.

Are you nailing the jargon-free, informative conversation about parasite preventives, parasite-related disease and the options to buy preventives in stores and online? Don't miss a chance to offer veterinary clients the reasons to buy the stuff from your hospital or internet pharmacy.

While these babies are adorable, they dont make the cuddly pets youd wish theyd be as they grow.

If the veterinary profession finds new ways to serve clients with limited finances, pets and practices will both be healthier, experts say.

The 2018 dvm360/VHMA Practice Manager of the Year shares her view on retail in emergency practiceno surprise, not that bigbut does see a path where pet retailers and veterinarians could find more common ground and better help their shared customers.

A British-developed acronym you can use to educate your equine clients on signs of colic in a horse. Education like this could lead a better-informed, faster-responding and quicker-calling clientele.

Dont let pet owners, credit card vendors, banks or crooked team members pull the wool over your eyes. Check out the ways clients pay for services rendered and consider how your veterinary hospital stacks up when it comes to managing them.

Here are 14 free or relatively inexpensive paths to a happier, healthier pet, courtesy of a long-time veterinarian who knows what he's talking about. Print it for your own clients.

Providing excellent customer service for pet owners who have a disability demands flexibility, sensitivity, resourceful thinking and kindness from your entire veterinary team.

Before you send dog owners home with medicine to put in a patient's ears, make sure you've walked through the steps (and teaching tips) in this handout.

Veterinary managers and team members have heard some crazy stuff when it comes to things pet owners hear come out of the mouths of pet store owners and employees. Take a deep breath and wade in

We picked Dr. Marty Beckers brain on the presence and prevalence of retail in veterinary practices. Check out his tips of the retail trade.

Do the words "heartworm preventative," "veterinary clients" and "compliance" make you cringe? We have a little something to make you laugh (and perhaps ease your pain).