Client Relations & Marketing

The parallel between reviews and your online ranking explained.

In her session on self-awareness at Fetch dvm360 in San Diego, Betsy Charles, DVM, MA, suggests a book wed never heard of. Heres why she thinks its an important read for self-awareness and your understanding of veterinary clients motivations and thinking in the exam room and once they leave.

Get the lowdown on what conditions CBD has shown efficacy for, where to learn more about it, what supporting role you can play, and more.

As the first person who sees patients in the veterinary clinic you can make a difference.

Litter box training your new kitten may seem daunting, but with a little planning and a few test runs, you'll have a litter-box-trained kitty for life.

Dr. Christopher Allen gives legal advice for marijuana veterinary use and discussion

Step No. 1 for equine veterinarians? Dont bill in the first place. (But if you do, Ive got advice for that too.)

Help fleas flee with these popular handouts.

Bash Halow has seen the good and the bad in the exam room.

Hit one of the three Rs of retention, says Katie Adams, CVPM.

Firm dental recommendations nearly tripled this veterinary practices client compliance.

Mining the trends identified in the AVMAs new Pet Ownership and Demographic Sourcebook.

These handouts really came in handy.

Make the veterinary visit so great for these patients that 'the dog will drag the pet owner through the front door' the next time.

Whether its your veterinary clients, team members or associate veterinarians, everyone is coming to you with their unique problems. This year, resolve to solve them, even when it takes a little innovation.

Stop educating clients and tell them a story.

Squeeze, squeeze, squeeze your way to better patient health, says this veterinarian.

Creative, reflective client communication tactics for any exam-room interaction dotted Dr. Sarah Wootens talk at the most recent Fetch dvm360 in San Diego.

What are they? Dr. Adam Little at Fetch dvm360 says the two paths are: 1) buy or license software so your veterinary practice can offer better telehealth services to clients, or 2) contract with an outside company to offer advice and client service when your practice is busy or closed. (Sure, there’s a third—do nothing—but how long do you think that’ll last?)

In the middle of learning to be a better person and a better doctor or veterinary team member every day, dont fixate too much on how youre not satisfying everyone. Drs. Mary Gardner and Andy Roark shared with a packed house at Fetch dvm360 in San Diego why you shouldnt let the unsatisfied client unravel your passion and workday.

After you take a cup o kindness for auld lang syne, heres what to purge and what to pursue in your veterinary hospital over the coming year.

Increased humanization of pets amongst younger pet owners might lead to more acceptance of pet health insurance.

Recent veterinary school grads may find talking to human clients tougher than treating their animals.

Expert advice on being successful simply by being yourself.

Theres a good chance those dusty old new-puppy handouts on racks, on tabletops and tucked into dark exam-room drawers could use a blast of, well, puppy-like youthful exuberance. Add these new (or new to you) handouts to your new-client packets or stick them on your website or in social media.

These basic algorithms provide every veterinarian a framework for diagnosing cancer and deciding with pet owners on the right course of treatment for a cure, a longer life or improved quality of life.

Tell your veterinary clients to put the spray bottle down, and let's talk.

This veterinary practice's working relationship with a pet store was always a mixed bag: new clients with new puppies on the one hand, but less-than-ideal compliance with recommendations from the pet store owner on the other. Heres what ultimately happened.