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Client Relations & Marketing

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When it comes to articles and handouts on noninjury, nonillness veterinary content, veterinarians, managers and team members clicked on these items the most in 2018. Boost your practices wellness and preventive care with these

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Whether its your veterinary clients, team members or associate veterinarians, everyone is coming to you with their unique problems. This year, resolve to solve them, even when it takes a little innovation.

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What are they? Dr. Adam Little at Fetch dvm360 says the two paths are: 1) buy or license software so your veterinary practice can offer better telehealth services to clients, or 2) contract with an outside company to offer advice and client service when your practice is busy or closed. (Sure, there’s a third—do nothing—but how long do you think that’ll last?)

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In the middle of learning to be a better person and a better doctor or veterinary team member every day, dont fixate too much on how youre not satisfying everyone. Drs. Mary Gardner and Andy Roark shared with a packed house at Fetch dvm360 in San Diego why you shouldnt let the unsatisfied client unravel your passion and workday.

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Theres a good chance those dusty old new-puppy handouts on racks, on tabletops and tucked into dark exam-room drawers could use a blast of, well, puppy-like youthful exuberance. Add these new (or new to you) handouts to your new-client packets or stick them on your website or in social media.

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This veterinary practice's working relationship with a pet store was always a mixed bag: new clients with new puppies on the one hand, but less-than-ideal compliance with recommendations from the pet store owner on the other. Heres what ultimately happened.

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Alternative waiting areas cater to stressed pets, busy clients and kid-filled families. They can be dreamed up for new veterinary hospitals, remodels, or maybe even just some furniture rearranging indoors or outdoors.

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It's happened to all of us. The phone rings and an irate client wants to speak with you. What do you do? And what can you change in your veterinary practice to make sure it doesn't happen again?