• DVM360_Conference_Charlotte,NC_banner
  • ACVCACVC
  • DVM 360
  • Fetch DVM 360Fetch DVM 360
DVM 360
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care
By Role
AssociatesOwnersPractice ManagerStudentsTechnicians
Subscriptions
dvm360 Newsletterdvm360 Magazine
News
All News
Association
Breaking News
Conference Coverage
Education
Equine
FDA
Law & Ethics
Market Trends
Medical
Politics
Products
Recalls
Regulatory
Digital Media
dvm360 LIVE!™
Expert Interviews
The Vet Blast Podcast
Medical World News
Pet Connections
The Dilemma Live
Vet Perspectives™
Weekly Newscast
dvm360 Insights™
Publications
All Publications
dvm360
Firstline
Supplements
Vetted
Clinical
All Clinical
Anesthesia
Animal Welfare
Behavior
Cardiology
CBD in Pets
Dentistry
Dermatology
Diabetes
Emergency & Critical Care
Endocrinology
Equine Medicine
Exotic Animal Medicine
Feline Medicine
Gastroenterology
Imaging
Infectious Diseases
Integrative Medicine
Nutrition
Oncology
Ophthalmology
Orthopedics
Pain Management
Parasitology
Pharmacy
Surgery
Toxicology
Urology & Nephrology
Virtual Care
Business
All Business
Business & Personal Finance
Hospital Design
Personnel Management
Practice Finances
Practice Operations
Wellbeing & Lifestyle
Continuing Education
Conferences
Conference Listing
Conference Proceedings
Resources
CBD in Pets
CE Requirements by State
Contests
Veterinary Heroes
Partners
Spotlight Series
Team Meeting in a Box
Toolkit
Top Recommended Veterinary Products
Vet to Vet
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us

© 2023 MJH Life Sciences and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

Advertisement
By Role
  • Associates
  • Owners
  • Practice Manager
  • Students
  • Technicians
Subscriptions
  • dvm360 Newsletter
  • dvm360 Magazine
  • Contact Us
  • Fetch DVM360 Conference
  • Terms and Conditions
  • Privacy
  • Do Not Sell My Information
  • About Us
  • MJHLS Brand Logo

© 2023 MJH Life Sciences™ and dvm360 | Veterinary News, Veterinarian Insights, Medicine, Pet Care. All rights reserved.

The biggest pet nutrition headaches for DVMs

July 16, 2019

Did you think youd be fielding this many nutrition questions in the veterinary clinic? Neither did your colleagues, according to the 2019 dvm360 Nutrition Study.

Monika Wisniewska/stock.adobe.com

It's no surprise to anyone that in the crowded curriculum of complicated, critical topics in veterinary school, nutrition can fall down-or off-the list. Every veterinary student gets some nutrition information, but no one is expecting the average practitioner to explain the intricacies of homemade food recipes, raw food, grain-free formulations and pet food manufacturers' quality control processes. Well, no one except your clients.

If you feel a little unprepared in comparison to the millions of dollars in marketing that's flooding the pet food market to sell pet owners on brands in supermarkets and pet stores, this data from the 2019 dvm360 Nutrition Study proves you're not alone.

Don't panic, though. This is just one piece of the pie. Click on the sidebar, right, to learn more about the dvm360 Leadership Challenge, Mission: Nutrition. 

Which nutrition topics did vet school fail to cover? What do you find yourself wishing you could answer for clients? 

On the science

Top responses:

+ How to calculate caloric, nutritional needs for each species at different life stages

+ All the ways nutrition is different for cats

“I wish I learned that nutrition is the cornerstone of all preventive medicine and should always be addressed”

On pet food

Top responses:

+ How to read, evaluate pet food labels

+ How to evaluate, compare companies in quality and manufacturing of diets

+ Raw or homemade diets

+ How to pick a good maintenance diet

+ Grain-free diets

+ Adverse reactions to food

“I wish I learned that a complete and balanced diet is important, and the best source is a commercial diet made by a company that does adequate testing and has good quality control.”

I did learn about nutrition in vet school!

Advertisement

“I was given all the basics. I took a mini-course that taught the relationship of nutrients to pet health and how to recognize imbalances in the exam room.”

“I believe I was exposed to what I would need to know to discuss nutrition in an educated manner. That assumed I would pursue and develop that information further on my own and expand my knowledge base.”

“Thankfully, I took nutrition classes through the agriculture department, which should be required in every vet school.”

On misinformation

Top responses:

+ Dispelling advertising, marketing myths

+ How to combat misinformation

+ Pet label fallacies

“How many fad diets are sold on slick marketing campaigns and not sound nutritional science?”

On talking to clients

Top responses:

+ How to educate without insulting their choice of food

+ How to get clients to trust my recommendations

+ How to effectively communicate with clients about nutrition

+ How to convince owners that commercial dog food isn't bad

+ What motivates people to buy a certain type of food

+ That questions about diet would be some of the most common

“I wish I learned how to defend myself against client accusations that we get kickbacks from the big pet food companies.”

“I have a PhD in animal nutrition. I know everything I need to know except how to dissuade clients from using Whole Dog Journal to rank their pet food.”

“I wish I learned how to help clients understand that just because the food is expensive doesn't make it the best for the pet.”

Source: 2019 dvm360 Nutrition Study

Related Content:

AssociatesNutritionTechniciansOwnersClient Relations & Marketing
CE: Why tapeworms matter
CE: Why tapeworms matter
3 concerns with homemade diets for pets
3 concerns with homemade diets for pets
Veterinary tech students awarded national scholarship
Veterinary tech students awarded national scholarship

Advertisement

Latest News

CE: Why tapeworms matter

Freshpet and Petco partner launch fresh pet food subscription

AAHA Con heads to San Diego

VHMA announces latest class of CVPMs

View More Latest News
Advertisement